Freecharge.in Case Study
&
Presents
A Live Case Study Competition
Sitting on his desk, sipping a cup of hot coffee, Raman looked back at the last one year which has been nothing short of sheer excitement and tremendous opportunities for Freecharge.in, an ecommerce portal, that has redefined the way business was done in India. One year old into its business, Freecharge was sitting on a huge consumer base of 1 million+ unique users in the last one year, an enviable achievement for any organization which is just one year old in its operations.
Introduction:
Freecharge.in is a business unit of Accelyst Solutions Pvt. Ltd. It started its operations on August 15, 2010 and worked on a unique business model in which they enable the user to recharge his/her mobile phone for free.
For every recharge done on Freecharge, there are discount coupons provided of the equivalent amount to the users. The discount coupons are primarily of top Indian food joints and retailers. The contact details of the users are taken during the recharge stage and the cupons are delivered at their doorstep.
These coupons provide exciting offers and discounts on some of the most prolific food joints like Dominos, Pizza Hut, Café Coffee Day, Shoppers Stop, CrossWord to name a few. The complete list is given in Exhibit 1.
Target Group:
Freecharge’s business model has a very wide appeal in terms of demography, but if we have to narrow it down, the main customer segments are young students, office going people who use prepaid mobile network services, are net savvy and carry a credit card or debit card. This gives a pretty strong base of customers for freecharge to explore and offer its services. The major telecom partners for whose prepaid connection recharge can be done on this website are listed in Exhibit 2.
Process:
Enter the details of your number and tariff according to the service provider
At the same time you can pick up the coupon of the same amount and of the retailer/ food outlet of your choice.
Go through
Presents
A Live Case Study Competition
Sitting on his desk, sipping a cup of hot coffee, Raman looked back at the last one year which has been nothing short of sheer excitement and tremendous opportunities for Freecharge.in, an ecommerce portal, that has redefined the way business was done in India. One year old into its business, Freecharge was sitting on a huge consumer base of 1 million+ unique users in the last one year, an enviable achievement for any organization which is just one year old in its operations.
Introduction:
Freecharge.in is a business unit of Accelyst Solutions Pvt. Ltd. It started its operations on August 15, 2010 and worked on a unique business model in which they enable the user to recharge his/her mobile phone for free.
For every recharge done on Freecharge, there are discount coupons provided of the equivalent amount to the users. The discount coupons are primarily of top Indian food joints and retailers. The contact details of the users are taken during the recharge stage and the cupons are delivered at their doorstep.
These coupons provide exciting offers and discounts on some of the most prolific food joints like Dominos, Pizza Hut, Café Coffee Day, Shoppers Stop, CrossWord to name a few. The complete list is given in Exhibit 1.
Target Group:
Freecharge’s business model has a very wide appeal in terms of demography, but if we have to narrow it down, the main customer segments are young students, office going people who use prepaid mobile network services, are net savvy and carry a credit card or debit card. This gives a pretty strong base of customers for freecharge to explore and offer its services. The major telecom partners for whose prepaid connection recharge can be done on this website are listed in Exhibit 2.
Process:
Enter the details of your number and tariff according to the service provider
At the same time you can pick up the coupon of the same amount and of the retailer/ food outlet of your choice.
Go through