Famous amus

Topics: Chocolate chip cookie, Marketing, Chocolate Pages: 3 (767 words) Published: May 20, 2014
FAMOUS AMOS
SWOT Analysis

Strengths
Weaknesses
Sound financial records
No. 1 brand in cookies segment
Superior quality product
Employee management
Product pricing
Marketing skills(promotion)
Negative publicity

Opportunities
Threats
Extend supplier range
Expansion to emerging economies
Increase product offerings
Expansion of retail operations
Trademark infringements
Increased competition from local cafes and specialization of other coffeehouse chains Saturated markets in the developed economies

Customer Analysis

A customer analysis is a critical section of a company's business plan or marketing plan. It identifies target customers, ascertains the needs of these customers, and then specifies how the product satisfies these needs. A customer profile is a simple tool that can help business better understand current and potential customers, so they can increase sales and grow their business. Famous Amos are concentrated marketing which is targeting one or a couple small segments. For example, this segment should be the lovers of chocolate such as chocolate cookies, chocolate muffins and brownies, candies and gummies and so on. Chocolate is part of their life. They would like to have them often and every day. Famous Amos will categories their cookies, muffin and brownies, candies and gummies for children and younger who like to taste sweet and chocolate flavour. Besides, the hamper gifts, occasions gift or cookies in packs is targeting the customers who want to give so present to somebody when have any festivals or occasions such as birthday's gift, Valentine Day, Chinese New Year and Christmas Day. Currently, there are nine varieties of chocolate chip cookies which are freshly baked throughout the day in each of this Hot-baked store. By using the best ingredients, like semi-sweet chocolate chips and flavourful nuts, these homemade tasting cookies became famous just by word of mouth. The "Free Smell" from...
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