export plan guidline
Department of Marketing, International Business & Strategy
MGMT 3P98 - International Business
Spring 2013
Export Plan Guidelines
General Description of Project
There are many different countries and products for investors to choose from. However, there are limited resources with which they can do this. The more research an investor conducts on a foreign country, and a company’s products, the greater the chances of success the investment will yield. Your task is to investigate the feasibility of exporting a product into a foreign country and provide information as to the viability of this venture.
Purpose
The purpose of this project is to simulate the decisions one might be asked to make in a multinational or global corporation. It is intended to give first-hand experience in identifying market opportunities and developing market entry strategies. In order to develop the complete portfolio, market analysis has to be prepared, which forms the essential foundation for the portfolio. The group should work as if they represent a large multinational company planning to expand operations to a new country.
Export Plan Export Plan
As with the overall business plan for your company, a written export plan enables you to assess and present key issues in your decision to grow your business by exporting. The information that follows will provide an annotated outline to help you complete this vital step. Your Export Plan will evaluate the country risk, the target market, the demographics, the market demand and needs, the currency and commercial risks, the legal aspects, the logistics of delivering the product or service, and of course, the financial implications involved in an export transaction.
As in all professional documents, your export plan should start with a cover page, table of contents, and executive summary.
Cover page
Table of Contents
Executive Summary (generally written last)
A. Company Description
1. History
This section
MGMT 3P98 - International Business
Spring 2013
Export Plan Guidelines
General Description of Project
There are many different countries and products for investors to choose from. However, there are limited resources with which they can do this. The more research an investor conducts on a foreign country, and a company’s products, the greater the chances of success the investment will yield. Your task is to investigate the feasibility of exporting a product into a foreign country and provide information as to the viability of this venture.
Purpose
The purpose of this project is to simulate the decisions one might be asked to make in a multinational or global corporation. It is intended to give first-hand experience in identifying market opportunities and developing market entry strategies. In order to develop the complete portfolio, market analysis has to be prepared, which forms the essential foundation for the portfolio. The group should work as if they represent a large multinational company planning to expand operations to a new country.
Export Plan Export Plan
As with the overall business plan for your company, a written export plan enables you to assess and present key issues in your decision to grow your business by exporting. The information that follows will provide an annotated outline to help you complete this vital step. Your Export Plan will evaluate the country risk, the target market, the demographics, the market demand and needs, the currency and commercial risks, the legal aspects, the logistics of delivering the product or service, and of course, the financial implications involved in an export transaction.
As in all professional documents, your export plan should start with a cover page, table of contents, and executive summary.
Cover page
Table of Contents
Executive Summary (generally written last)
A. Company Description
1. History
This section