Exam 2 Topic Guide
CB Exam 2 Topic Guide
Chapter 8
1. What are some qualities of group influence?
2. What are the types of group influence (e.g., primary, formal, etc.)?
3. Distinguish between peer influence and conformity.
4. What are the types of social power (e.g., legitimate)
5. What are the types of reference group influence (e.g., informational, etc.)
6. Understand utilitarian/hedonic value and reference groups.
7. What individual differences affect susceptibility to group influence (e.g., embarrassment)
8. What is stealth marketing? What are some types?
9. What is buzz marketing? Viral marketing?
10. Understand the diffusion of innovation and the adopter categories.
11. What are key emerging generational cohorts?
12. What is the relationship between gender roles and household decision making? How has the role of children changed?
Sample questions:
Derrick does not want to be part of the environmentalist movement and wants nothing to do with the groups associated with it. To Derrick, groups like the Sierra Club, which is an environmentalist group, represent which type of group?
a.
formal group
b.
aspirational group
c.
associative group
d.
dissociative group
e.
alien group
Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Advertising Federation club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?
a.
reward power
b.
associative power
c.
conformational power
d.
referent power
e.
legitimate power
Chapter 9
1. What is consumer culture? What are some examples of companies violating cultural norms?
2. Understand the relationship between culture, meaning, and value. What are functions of culture?
3. Distinguish cultural sanctions and cultural norms
4. What are the two primary inputs for culture?
5. What are Hofstede’s dimension of societal value (e.g., individualism)?
6. What is cultural
Chapter 8
1. What are some qualities of group influence?
2. What are the types of group influence (e.g., primary, formal, etc.)?
3. Distinguish between peer influence and conformity.
4. What are the types of social power (e.g., legitimate)
5. What are the types of reference group influence (e.g., informational, etc.)
6. Understand utilitarian/hedonic value and reference groups.
7. What individual differences affect susceptibility to group influence (e.g., embarrassment)
8. What is stealth marketing? What are some types?
9. What is buzz marketing? Viral marketing?
10. Understand the diffusion of innovation and the adopter categories.
11. What are key emerging generational cohorts?
12. What is the relationship between gender roles and household decision making? How has the role of children changed?
Sample questions:
Derrick does not want to be part of the environmentalist movement and wants nothing to do with the groups associated with it. To Derrick, groups like the Sierra Club, which is an environmentalist group, represent which type of group?
a.
formal group
b.
aspirational group
c.
associative group
d.
dissociative group
e.
alien group
Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Advertising Federation club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?
a.
reward power
b.
associative power
c.
conformational power
d.
referent power
e.
legitimate power
Chapter 9
1. What is consumer culture? What are some examples of companies violating cultural norms?
2. Understand the relationship between culture, meaning, and value. What are functions of culture?
3. Distinguish cultural sanctions and cultural norms
4. What are the two primary inputs for culture?
5. What are Hofstede’s dimension of societal value (e.g., individualism)?
6. What is cultural