Event Planner's Guide
EVENTS AND EVENT MARKETING GUIDE
Events are about excitement, creativity, enthusiasm, and the generation of experiences and memories.
Special events are strategic in building brand awareness, creating excitement, and developing tactical alliances in a marketing program. Events should be worthwhile to attract attendance and involvement.
Strategic Event Marketing: is about reducing the risk of a negative outcome through the application of marketing methods, or by using marketing intelligence to position an event in a competitive market using communications to promote an event to target audiences. Communication has morphed into intercommunication.
5 Ways to Benefit from Intercommunication
1. Make your event a virtual experience online for the benefit of attendees and non-attendees 2. Post videos of your event on YouTube and on your website 3. Insist that online event information is compatible with handheld devices 4. Invest in an event webpage that is interactive and involving 5. Use social networks to advertise and promote your event
The general public and media often consider marketing a promotional activity, specifically advertising; however, it is commonly a reflection of a business securing distribution.
The promotional aspect of marketing generally reflects a brand’s effort to achieve growth in market share. When competition is intense, it is appropriate to invest in brand building through promotion. Consider stressing some aspect of the brand infused with positive associations, or sponsor something appropriate. This is standard brand marketing that is used to differentiate a brand from its competition. Draw more attention to an event by bringing an event to people and a sensory way.
Events can be used to generate media coverage as a part of reputation management. For example, McDonald’s is known as an unhealthy brand, but it ties itself to the Olympics to develop a new social representation of its brand.
Events
Events are about excitement, creativity, enthusiasm, and the generation of experiences and memories.
Special events are strategic in building brand awareness, creating excitement, and developing tactical alliances in a marketing program. Events should be worthwhile to attract attendance and involvement.
Strategic Event Marketing: is about reducing the risk of a negative outcome through the application of marketing methods, or by using marketing intelligence to position an event in a competitive market using communications to promote an event to target audiences. Communication has morphed into intercommunication.
5 Ways to Benefit from Intercommunication
1. Make your event a virtual experience online for the benefit of attendees and non-attendees 2. Post videos of your event on YouTube and on your website 3. Insist that online event information is compatible with handheld devices 4. Invest in an event webpage that is interactive and involving 5. Use social networks to advertise and promote your event
The general public and media often consider marketing a promotional activity, specifically advertising; however, it is commonly a reflection of a business securing distribution.
The promotional aspect of marketing generally reflects a brand’s effort to achieve growth in market share. When competition is intense, it is appropriate to invest in brand building through promotion. Consider stressing some aspect of the brand infused with positive associations, or sponsor something appropriate. This is standard brand marketing that is used to differentiate a brand from its competition. Draw more attention to an event by bringing an event to people and a sensory way.
Events can be used to generate media coverage as a part of reputation management. For example, McDonald’s is known as an unhealthy brand, but it ties itself to the Olympics to develop a new social representation of its brand.
Events