English The history and Theory of Rhetoric

Topics: Rhetoric, Plato, Socrates Pages: 6 (1726 words) Published: November 2, 2014
1.4 - Assignment: Study Questions
Herrick, Questions for Review, p. 22: 1, 2, 5, & 6; pp. 46-47: 1, 5, 10, & 11 Chapter One Questions
1. How are the following terms defined in the chapter?
Rhetoric is defined as the study and / or practice of effective symbolic expression. •The art of rhetoric is the systematic study and intentional practice of effective symbolic expression. Effective means achieving the purposes of the symbol user, whether that purpose is persuasion, clarity, beauty, or mutual understanding. •Rhetorical discourse is the messages crafted to the principles of rhetoric •Rhetor is the individual practicing preparing, presenting rhetorical discourse. 2. What are the marks or characteristics of rhetorical discourse discussed in this chapter? There are six distinguishing characteristics:

Planned – This takes some forethought of how to address an audience. Issues that arise during planning maybe the arguments one will present, evidence that supports ones argument, the order one will present the arguments and evidence and the resources of language that are available given the topic and type audience.

Adapted to an audience- is the rhetoric planned with some audience in mind. A rhetor usually must make an educated guess about the audience one is addressing. Rhetorical discourse builds bond between the rhetor views and those of the audience. Speakers, writers and designers must address the audience’s values, experiences, beliefs, and aspirations.

Shaped by human motives is closely related to concern for the audience and the rhetors addressing the audience with a goal in mind. Planning and adaptation are governed by the desire to achieve these goals. The goals might be seeking cooperation, building consensus, finding compromise, forging an agreement, wishing to be understood, or simply to have the last word. Rhetoric accomplishes this by aligning their motives with that of the audience.

Responsive to a situation is a response either to a situation or to a previous rhetorical statement or simply that rhetoric is crafted in response to set of circumstances, including a particular, time, location, problem, and audience.

Persuasion seeking is to influence an audience to accept an idea and then act. Persuasion is assisted by four resources: arguments, appeals, arrangements, and aesthetics.

A concerned contingent issue is to address unresolved issues that do not dictate a particular outcome and in the process it engages our value commitments. The process of weighing options when the issues facing are contingent. 5.Which three types of power are enhanced by an understanding of the art of rhetoric? •Personal power provides an avenue to success and advancement by sharpening our expressive skills. •Psychological power is to shape thought.

Political power is the distribution of political influence is often a matter of who gets to speak. 6.Given the definition and description of rhetoric advanced in this chapter, what might historian of rhetoric George Kennedy mean by saying that yellow pages of the phone book are rhetorical than the whites pages? (Classical Rhetoric and its Christian and secular Tradition, p.4.) He meant that the yellow pages persuade the user in choosing a particular service using aesthetics to persuade the user to pick a particular service. The media or aesthetics that are used can be pictures, bold letters, and over the top claims that one particular service can be better than the others. The white pages on the other hand is unattractive and is natural in tone and has no over the top aesthetics, it has no advertisement genre. It persuades the user in no particular fashion.
Chapter Two Question
1. What beliefs, practices, and personal qualities characterized the Sophists? The Sophist provided services in speechwriting, teachers and professional speakers an in having excellent display of language, brilliant styles,...

References: Herrick, J. A. (2013). The History and Theory of Rhetoric. Boston : Pearson.
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