Topics: Low-cost carrier, British Airways, London Gatwick Airport Pages: 12 (2274 words) Published: October 5, 2014

EasyJet has a unique geographical location because it was born in England. Britain is isolated on geographical conditions, across the sea with other countries in the European continents, so the aircraft is the most convenient mode of transportation.

, but lacking of traditional service. It is more suitable for students and ordinary income people. The development prospects of low-cost airline, like easyjet, are promising, the company is exploring in the dark, becoming a good business success stories.

Easyjet provides “easy” ways for travelers to shuttle around over one hundred countries. Experiencing eight years’ development, it has become one of the most successful airlines in the United Kingdom, becoming the second largest low-cost airline company in Europe, just behind RyanAir. Nowadays, with the popularity of the Internet, in many European countries, Easyjet establishes network with local hotels, and providing budget accommodation booking service to travelers. Therefore, the lowest cost and high-efficiency are the main reason why people would like to choose Easyjet., it is affordable for everyone and completely efficient.

In conclusion, Easyjet has become a successful company in airline area. If easyjet could able to optimize the network and flight frequency, seat allocation and use of global distribution systems and other business model, to cater high-yield business travelers, which might be able to help easyJet to create another piece of the world. Moreover, development of the Internet often pushes the boom of airline industry , which brings higher productivity and higher competitiveness. Internet also is the foundation stone of Easyjet business. High penetration of e-commerce and online marketing provide a fantastic automosphere for the low-cost easyJet company.Combined with the internet techniques and airline will be great benefit to the development of international tourism and cultural intergration, thereby narrowing the distance around the world and accelerating the process of globalization.

Anastassiya Shikhovtseva‎Globalization
14小时 · 
For the conclusion.
Easy Jet continues to grow its capacity and improve load factor, attracting the passengers from all over the world. Airline company enlarges the number of routes and destinations and focuses this growth across continental Europe.

Anastassiya Shikhovtseva‎Globalization
14小时 · 
http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf http://www.airlinequality.com/Airlines/U2.htm
http://www.ukessays.com/essays/marketing/marketing-audit-and-plan-for-easyjet-airlines-marketing-essay.php 2012annualreport.easyjet.com

In spring 2014, UK airline easyJet strengthened the connection between Inverness and London by the introduction of an early morning flight from Inverness to London Gatwick and an evening arrival back from Gatwick .

In 2013, airline Flybe decided to sell their slots in Gatwick airport to easyJet. Accompanied with this business restructure, Flybe was also going to end its service on the Inverness-London route. This decision could have hindered the connectivity and business links between the Scottish Highlands and London.

As response, the Northern Scotland politicians and local enterprises had been working together to find a solution. easyJet listened and collaborated with the needs of local market and government, carried out the new network plan, and have committed to safeguard the important business and transfer links between the highlands and the capital.

“This deal demonstrates easyJet’s commitment to Inverness and the Highlands,” said Hugh Aitken, Head of Scotland, easyJet. “The new early flight will allow business travellers to reach London in time for meetings while the evening departure from London enables them to travel home on the same day. The additional seats will also help boost tourism to the Highlands. In developing our plans for...
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