BEKAM TREATMENT CENTRE
To tell other people the benefit of doing traditional as alternative treatment such as BEKAM.
Hygiene (sterilised equipment)
Safe (not using blade)
Syariah compliance (Male treat by male, women treat by women) Truthful / Honest (No hidden charges)
Sincere (Advise based on the ‘’blood’’ structure)
Economic (lowest price)
To introduce BEKAM as first choice treatment.
10 years experience (Part-time8 years n Full-time 2 years)
Use latest technology (Not using blade)
Head bekam without shaving
Hygiene (all equipment properly sterilised using UV)
Limited resource, Practicioner (1 men and 1 women)
Lack of understanding by others
People more concern about health
Prefer traditional treatment (non-chemical)
Workshop for those interested to practise
Other alternatives treatment (Refleksologi,Massage, Acupunture) Bad experience by people (Bekam with blade)
To achieve our vision, how should we appear to our customer?
Retention rate (feedback)
Satisfaction ratings (feedback)
Go to home service, Advice
Repeat customer rate
Follow up, Friendly reminder
Number of new customer
Facebook ads, flyers, blogs
A. 3 critical question :
1. Who are our target customers?
- People believe in BEKAM treatment.
2. What do our customers expect or demand from us?
- value for money service
- True explaination about the “’blood’’
- Correct advise
3. What is our value proposition in serving them?
(Three disciplines of value proposition according to Treacy & Wiersema (1995) A. Operational excellence:
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