Domestic & International Market

Topics: BMW, Innovation, Luxury vehicle Pages: 3 (798 words) Published: May 25, 2014


Types of resources and capabilities underlie BMW’s Approach to Innovations. Founded in 1916, Bayerische Motoren Werke AG, well known as BMW, is a German automobile company, main headquarter in Munich, Germany. Well, BMW also known as one of the leading manufacturing of luxury cars. Nowadays when we are waiting form Apple Inc. to launch their new generation innovative cell phone, the same image BMW has in today’s world market regarding their new innovative features luxury cars. BMW has gained the status of innovative luxury cars by utilizing its best resources and provide best qualities to its customer. There are many automobile companies out there but only few firms in this industry are earned a title of innovations, and BMW comes first in that list. The main reason behind BMW success is their own Research and development center around the world, BMW group spend billions of dollar behind this R&D to provide best quality and innovative product to its customers. BMW comes in top 25 companies of best brand value in the world, today its brand value exceeded to 25 Billion dollar because of its R&D and innovative ideas of luxury cars. There are more than 8500 employees are working at Research and Development center of BMW around the globe. When I look over to the BMW group site, I found many facts about BMW regarding their innovative strategies. When I review their website I found out that currently BMW R&D teams are working for 2020 product of BMW. The assembly line of BMW is also ranked 1st in the auto industry by their innovative process of manufacturing luxury cars. BMW are more focused on their efficient innovation process by its innovative culture. The structure of company’s culture are more emphasis on differentiate and innovative ideas, and there is no doubt that BMW is holding one of the best talented pools of employees and technologies to approach the innovation. As per my opinion BMW will maintain its title of innovation because of their advance...

References: http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/home/home.html
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/forschung_entwicklung/forschung_entwicklung_2011.html
http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/forschung_entwicklung/technologie/ueberblick.shtml
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