In order for companies to create a competitive advantage, they must innovate in the products and services they offer.
Discuss how design and innovation is used to gain a competitive advantage. Show examples where design has been applied and what effect this has had on the competitiveness of a market sector of your choice.
In order for companies to create a COMPETITIVE ADVANTAGE, they must INNOVATE in the products and services they offer.
Discuss how DESIGN and INNOVATION is used to gain a competitive advantage.
Show examples where design has been applied and what effect this has on the competitiveness of a market sector of your choice.
GOING SMOKE FREE.
Innovation is central
Design is everywhere
Competition is high but held by a few big companies British American Tobacco, Phillip Morris etc
Problem cause… killing millions a year, unethical, moral implication Solution Cutting out the harm…
Invention of idea was Chinese man.. in 2004 after identifying death hazard Created prototype, development and implementation, foundations Types of suppressing smoking habit.. Patches, direct to blood stream, Nicorette inhalour High demand for product
NHS costs exaggerate demand for smoking aids
Split into three, Disposables, Rechargable similar to cigarette, Refillable smoking device Innovation
Initially cig-alikes as replicating smoking was concept N-joy Additional adaptaitons Blu (Bought by Tobacco company)
Then more long-term design such as Simply E-cigs
Do customers want to stick with the brand of cigarette they smoke? Collaboration – brands with shops. BP sky cig,
Cost advantage, economies of scale, cost leadership
Largest market share by far
Standardizing design to be simple
Only company to
Collaboration with sainsburys
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