Design and Innovation

Topics: Innovation, Tobacco, Economics Pages: 3 (419 words) Published: December 7, 2013
In order for companies to create a competitive advantage, they must innovate in the products and services they offer.

Discuss how design and innovation is used to gain a competitive advantage. Show examples where design has been applied and what effect this has had on the competitiveness of a market sector of your choice.

In order for companies to create a COMPETITIVE ADVANTAGE, they must INNOVATE in the products and services they offer.

Discuss how DESIGN and INNOVATION is used to gain a competitive advantage.

Show examples where design has been applied and what effect this has on the competitiveness of a market sector of your choice.

GOING SMOKE FREE.

INTRO.
Define
Innovation is central
Design is everywhere
Market size,
Harm created
Competition is high but held by a few big companies British American Tobacco, Phillip Morris etc

Identifying problem
Problem cause… killing millions a year, unethical, moral implication Solution Cutting out the harm…

History
Invention of idea was Chinese man.. in 2004 after identifying death hazard Created prototype, development and implementation, foundations Types of suppressing smoking habit.. Patches, direct to blood stream, Nicorette inhalour High demand for product

NHS costs exaggerate demand for smoking aids

Market
Split into three, Disposables, Rechargable similar to cigarette, Refillable smoking device Innovation
Initially cig-alikes as replicating smoking was concept N-joy Additional adaptaitons Blu (Bought by Tobacco company)
Then more long-term design such as Simply E-cigs

Do customers want to stick with the brand of cigarette they smoke? Collaboration – brands with shops. BP sky cig,

Njoy… http://uk.njoy.com/
-Cost advantage, economies of scale, cost leadership
-Largest market share by far
-Standardizing design to be simple
-Fully licensed
-Only company to
-Collaboration with sainsburys
-Regulatory Compliance
-Corporate Responsibility
-Recycling...
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