Describe The Market Segment

Topics: Aircraft, Flag carrier, Thought Pages: 4 (1212 words) Published: November 1, 2014
Describe The Market Segment

Describe the market segment:

Mercedes sells a product for which consumers are willing to pay a premium price. This high price means that Mercedes sells almost exclusively to a small group of very high-income consumers.

Describe the product positioning for this specific brand:

Mercedes Benz holds a strong position and brand due to perceptions of superior engineering, safety, and customer satisfaction. Mercedes Benz has always been known for its quality, reliability and its safety.

Within the last 3 months, I flew with Turkish Airlines several times. When you think about company image, Turkish Airlines is always a best choice in terms of quality, safety and flight variety. Turkish Airlines has nearly 250 destinations and regardless of domestic or international, you can find direct flights to most of the destinations. Also there is another psychological reason for me to choose Turkish Airlines; Company is the national airline of Turkey with worldwide reputation, I feel safe and it feels like home, especially when I’m flying abroad.

Within the last 3 months, I flew with Turkish Airlines several times. When you think about company image, Turkish Airlines is always a best choice in terms of quality, safety and flight variety. Turkish Airlines has nearly 250 destinations and regardless of domestic or international, you can find direct flights to most of the destinations. Also there is another psychological reason for me Within the last 3 months, I flew with Turkish Airlines several times. When you think about company image, Turkish Airlines is always a best choice in terms of quality, safety and flight variety. Turkish Airlines has nearly 250 destinations and regardless of domestic or international, you can find direct flights to most of the destinations. Also there is another psychological reason for me to choose Turkish Airlines; Company is the national airline of Turkey with worldwide reputation, I feel safe...
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