culture industry

Topics: Culture, The Culture Pages: 17 (317 words) Published: October 28, 2014
The
 Culture
 Industry:
 Enlightenment
 
as
 Mass
 Decep9on
 
Adorno
 and
 Horkheimer
 

The
 dudes
 
Theodor
 Adorno
 

Max
 Horkheimer
 

Frankfurt
 School
 

Enlightenment
 is
 progress?
 

America
 has
 huge
 produc9ve
 capacity
 
in
 1940s
 

The
 Culture
 Industry
 
•  Describes
 the
 industrial
 condi9ons
 in
 which
 
culture
 is
 being
 produced
 
•  But
 also…the
 logic
 or
 the
 factory
 that
 informs
 
cultural
 produc9on
 
•  Refers
 to
 a
 single
 system
 that
 explains
 the
 
func9on
 of
 culture
 in
 contemporary
 society
 

The
 Culture
 Industry
 
•  Hollows
 out
 old
 categories
 of
 culture,
 like
 high
 
art
 and
 folk
 culture
 
•  The
 culture
 industry
 replaces
 these
 things
 
with
 falsehoods
 and
 “free
 selec9on”
 
masquerading
 as
 free
 choice
 or
 democracy
 
•  Creates
 “mass
 decep9on”
 

Mass
 decep9on
 
•  Contemporary
 culture
 perpetuates
 the
 
domina9on
 of
 human
 beings
 and
 nature
 
under
 the
 veil
 of
 increasing
 freedom
 
•  Culture’s
 only
 role
 in
 contemporary
 society
 is
 
to
 reproduce
 the
 values
 of
 capitalism
 
•  Fun
 is
 nothing
 more
 than
 “the
 prolonga9on
 of
 
work”
 

3
 important
 points
 about
 the
 
produc9on
 of
 popular
 culture
 

1.
 Standardisa9on
 
•  Sameness
 and
 predictability
 in
 form
 and
 genre
 
•  Necessitated
 by
 mass
 commodifica9on
 of
 
culture
 –
 turning
 culture
 into
 something
 that
 
is
 bought
 and
 sold
 
•  Current
 obsession
 with
 “newness”
 –
 is
 it
 really
 
new?
 

Also…Psuedo-­‐Individualism
 
 
•  Belief
 in
 one’s
 own
 individuality
 cons9tutes
 
“pseudo-­‐individualisa9on”
 
•  Enables
 standardisa9on
 to
 func9on
 
•  Makes
 “popular”
 culture
 (products
 of
 the
 
culture
 industry)
 seem
 like
 genuine
 ar9s9c
 
expressions.
 

2.
 Maintaining
 Status
 Quo
 
•  Popular
 culture
 only
 exists
 to
 maintain
 or
 
reinforce
 the
 power
 of
 the
 status
 quo
 
•  Aims
 to
 distract
 people,
 not
 to
 engage
 them
 

3.
 Opposi9onal
 Possibili9es
 
•  Ar9s9c
 and
 cultural
 resistance
 has
 evaporated
 
•  Resistance
 is
 already
 factored
 in
 to
 the
 larger
 
system
 
•  Rebellion
 keeps
 the
 system
 going
 

“something
 is
 provided
 for
 all
 so
 that
 
none
 may
 escape”
 
 

Summary
 
•  Meaning
 and
 func9on
 of
 popular
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