Crazy frog paper
'The Crazy Frog sound? That's my fault.'
By Giles Wilson BBC News Magazine
The Crazy Frog in its original incarnation on Eric Wernquist's site
The sight of a strange blue-grey frog with a helmet and goggles, revving up an imaginary motorbike while making an infuriating "ding ding dididing" noise, is familiar to much of the country. In fact to most of them it's too familiar... far, far too familiar.
Adverts for the Crazy Frog mobile phone ringtone have played hundreds of times on certain TV channels over the past few weeks; it has earned an estimated £10m, and according to the company selling it, is the most successful ringtone in the world. Now a dance mix has been recorded and played on Chris Moyles's Radio 1 breakfast show.
Task
1. How much revenue did the ring tone make?
2. How much profit did it make?
For each segment (target market – i.e. age) think of an appropriate ring tone you could sell to them– I have given you an example, it could be a song, joke or noise – you chose and explain!
You will need to explain your choice
Segment (Age, interests etc)
Ring tone suitable and why
16-25
Crazy Frog, sung to AXEL F- Suitable as uses euro pop in a really annoying manner which would be considered funny therefore popular to download
Age 55 and older
10-16
Your product
1. Better quality/longer-lasting
A great one to fight off the price wars, because it makes a higher price justified. Plus, your smallness means you can put in that extra bit of TLC that really makes a better-quality product shine.
2. Rarer
Sick of seeing the same mass-marketed products everywhere you go? So are we. Give the Ikea effect the cold shoulder by offering something your customers can't buy anywhere else.
3. Easier to use
Just keep it simple, a'ight? If a customer can figure out how to use your super-hydro-manu-sizer-gizmo in two seconds rather than two hours, you've got the edge.
4. Safer to use
This is a
By Giles Wilson BBC News Magazine
The Crazy Frog in its original incarnation on Eric Wernquist's site
The sight of a strange blue-grey frog with a helmet and goggles, revving up an imaginary motorbike while making an infuriating "ding ding dididing" noise, is familiar to much of the country. In fact to most of them it's too familiar... far, far too familiar.
Adverts for the Crazy Frog mobile phone ringtone have played hundreds of times on certain TV channels over the past few weeks; it has earned an estimated £10m, and according to the company selling it, is the most successful ringtone in the world. Now a dance mix has been recorded and played on Chris Moyles's Radio 1 breakfast show.
Task
1. How much revenue did the ring tone make?
2. How much profit did it make?
For each segment (target market – i.e. age) think of an appropriate ring tone you could sell to them– I have given you an example, it could be a song, joke or noise – you chose and explain!
You will need to explain your choice
Segment (Age, interests etc)
Ring tone suitable and why
16-25
Crazy Frog, sung to AXEL F- Suitable as uses euro pop in a really annoying manner which would be considered funny therefore popular to download
Age 55 and older
10-16
Your product
1. Better quality/longer-lasting
A great one to fight off the price wars, because it makes a higher price justified. Plus, your smallness means you can put in that extra bit of TLC that really makes a better-quality product shine.
2. Rarer
Sick of seeing the same mass-marketed products everywhere you go? So are we. Give the Ikea effect the cold shoulder by offering something your customers can't buy anywhere else.
3. Easier to use
Just keep it simple, a'ight? If a customer can figure out how to use your super-hydro-manu-sizer-gizmo in two seconds rather than two hours, you've got the edge.
4. Safer to use
This is a