Competitor Analysis of Sony Electronic Industry.Docx
Competitors Analysis Of SONY Electronics Industry
The strategic competitors of Sony are LG, Samsung & Panasonic.
Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company, the second-largest South Korean chaebol following Samsung headquartered in Yeouido, Seoul, South Korea. The company operates its business through four divisions: Mobile Communications, Home Entertainment, Home Appliances, and Air Conditioning & Energy Solutions. It is the world's second-largest manufacturer of television sets and third-largest producer of mobile phones. It is a flagship subsidiary company of LG Group, one of the world's largest conglomerates. LG, a Korean company has been maintaining good worth in the market of India Electronic industry and is a leader in almost all the categories. Revenue US$ 46.82 billion (2011) Net income US$ -367.3 million (2011) Total assets US$ 27.27 billion (2011) .LG sold 116.7 million mobile phones in 2011, corresponding to a market share of 8.4%.
Subsidiaries-LG Electronics, LG Display, LG Telecom, LG Chem , LG Life Sciences, LG Solar Energy
The brand platform –
The LG brand is composed of four basic elements
-Value
-Promise
-Benefits
-Personality
The Brands Core Value that never changes:
-Trust
-Innovation
-People
-Passion
The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction.
FUTURE PLANS-LG has a positive perception of India and the Indian consumer.LG is also planning to invest over US$ 208 million in India over the next three years to expand the business. Mobile software development is also on LG’s agenda.
Samsung Electronics (SEC, Korea) is a South Korean multinational corporation, specializing in electronics and information-technology (IT), and is headquartered in
The strategic competitors of Sony are LG, Samsung & Panasonic.
Brief information about the competitor of Sony Electronics Corporation LG Electronics (Korea) is a multinational electronics company, the second-largest South Korean chaebol following Samsung headquartered in Yeouido, Seoul, South Korea. The company operates its business through four divisions: Mobile Communications, Home Entertainment, Home Appliances, and Air Conditioning & Energy Solutions. It is the world's second-largest manufacturer of television sets and third-largest producer of mobile phones. It is a flagship subsidiary company of LG Group, one of the world's largest conglomerates. LG, a Korean company has been maintaining good worth in the market of India Electronic industry and is a leader in almost all the categories. Revenue US$ 46.82 billion (2011) Net income US$ -367.3 million (2011) Total assets US$ 27.27 billion (2011) .LG sold 116.7 million mobile phones in 2011, corresponding to a market share of 8.4%.
Subsidiaries-LG Electronics, LG Display, LG Telecom, LG Chem , LG Life Sciences, LG Solar Energy
The brand platform –
The LG brand is composed of four basic elements
-Value
-Promise
-Benefits
-Personality
The Brands Core Value that never changes:
-Trust
-Innovation
-People
-Passion
The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction.
FUTURE PLANS-LG has a positive perception of India and the Indian consumer.LG is also planning to invest over US$ 208 million in India over the next three years to expand the business. Mobile software development is also on LG’s agenda.
Samsung Electronics (SEC, Korea) is a South Korean multinational corporation, specializing in electronics and information-technology (IT), and is headquartered in