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Comparative Study
IN STORE PROMOTION COMPARATIVE STUDY
- WOMEN FRAGRANCES -

ANDREEA ELENA PALICI - BRAND MANAGER APPLICANT
28th of July 2013

TABLE OF CONTENTS

1. BRANDS & RETAILERS - SHORT PRESENTATION 2. FINDINGS & CONCLUSIONS
    Sephora Marionnaud Douglas Kendra

3. RECOMMENDATIONS

Prepared by Andreea Elena Palici, 28th July 2013

BRANDS – SHORT PRESENTATION

Founded in 1952 by designer Hubert de Givenchy Owned by luxury goods corporation LVMH Headquarters – Paris, France

Founded in 1946 by designer Christian Dior Owned by luxury goods corporation LVMH Headquarters – Paris, France

Founded in 1909 Gabrielle "Coco" Bonheur Chanel French privately held company owned by Alain Wertheimer and Gerard Wertheimer Headquarters – Paris, France

In Romania – distributed by Niran Co Products

In Romania – distributed by Christian Dior Romania

In Romania – distributed by Cosrom Cosmetics

2006

2008

2009

2010

2011

Prepared by Andreea Elena Palici, 28th July 2013

RETAILERS – SHORT PRESENTATION

French brand and chain of cosmetics stores founded in Paris in 1970; Owned by luxury goods corporation LVMH In Romania since 2000

Part of A.S. Watson, major international retail and manufacturing group headquartered in Hong Kong In Romania since 2009, when Marionnaud overtook INA Center and Privilege 28 locations in Romania; 11 in Bucharest according to official website

Par of Douglas Holding AG, a German perfume, book, jewelry and confection retailer founded in 1821 In Romania since 2007

Part of B&B Collection group, Romanian official distributor of luxury brands

In Romania since 1999 (B&B collection)

26 locations in Romania; 11 in Bucharest according to official website

13 locations in Romania; 3 in Bucharest according to official website

16 locations in Romania; 2 in Bucharest according to official website

2006

2008

2009

2010

2011

Prepared by Andreea Elena Palici, 28th July 2013

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