Comparative Analysis of Maldives and Sri Lnaka
SEMESTER SPRING 2013
PRINCIPLES OF MARKETING (MGT301) ASSIGNMENT NO: 1
Opening Date: 27 April, 2013
Due Date: 02 May, 2013
Marks: 20
TOPIC: Market Analysis & Selection through Strategic Planning
Learning Objective:
The objective of this activity is to apply the concept of market analysis and importance of market characteristics in launching business in new market.
Learning Outcomes:
After this activity students will be able to understand that how different factors affect the decision of a business to enter into new country market. Students will also learn that how & why to prefer one country market to other.
Company Profile:
Inspire Group, ranks among India’s top three private sectors business houses in terms of net worth. The group has business interests that range from telecommunications (Inspire Communications Limited) to financial services (Inspire Capital Ltd) and power generation (Inspire Infrastructure Limited). Inspire Group’s leading company, Inspire Communications, is India's largest private sector information and communications company (after Bharti Airtel. Established in 2004), with over 150 million subscribers. It has established high standard and quality in communication and information networks.
It statuses among the top 5 telecommunications companies in the world by number of customers in a single country. Inspire Communications Company covering over 24,000 towns and 600,000 villages. Inspire Communications owns and operates the next- generation IP-enabled connectivity infrastructure, comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
THE FOREIGN ENTRY PROCESS: A CRITICAL ANALYSIS
Inspire Co. is a famous company working in India for so many years. Inspire Co. has very diversified portfolio and working in different segments. Company has
PRINCIPLES OF MARKETING (MGT301) ASSIGNMENT NO: 1
Opening Date: 27 April, 2013
Due Date: 02 May, 2013
Marks: 20
TOPIC: Market Analysis & Selection through Strategic Planning
Learning Objective:
The objective of this activity is to apply the concept of market analysis and importance of market characteristics in launching business in new market.
Learning Outcomes:
After this activity students will be able to understand that how different factors affect the decision of a business to enter into new country market. Students will also learn that how & why to prefer one country market to other.
Company Profile:
Inspire Group, ranks among India’s top three private sectors business houses in terms of net worth. The group has business interests that range from telecommunications (Inspire Communications Limited) to financial services (Inspire Capital Ltd) and power generation (Inspire Infrastructure Limited). Inspire Group’s leading company, Inspire Communications, is India's largest private sector information and communications company (after Bharti Airtel. Established in 2004), with over 150 million subscribers. It has established high standard and quality in communication and information networks.
It statuses among the top 5 telecommunications companies in the world by number of customers in a single country. Inspire Communications Company covering over 24,000 towns and 600,000 villages. Inspire Communications owns and operates the next- generation IP-enabled connectivity infrastructure, comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
THE FOREIGN ENTRY PROCESS: A CRITICAL ANALYSIS
Inspire Co. is a famous company working in India for so many years. Inspire Co. has very diversified portfolio and working in different segments. Company has