Topics: Communication, Radio, South Africa Pages: 136 (38307 words) Published: February 26, 2013
# 2006 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk, Pretoria COM101-X/1/2007 3B2




Study Unit

(v) 1 1 1 2 3 7 10 11 18 28 28 33 33 33 37 39 41 45 45 47 47 47 49 50 53 57 59 59 iii


A BRIEF HISTORY OF COMMUNICATION 1. 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.2 1.3 Introduction Stages in the history of human communication Age of speech and language Age of writing Age of print Electronic mass media Early developments Information age Conclusion Looking back


COMMUNICATION AND HUMAN NEEDS 2. 2.1 2.1.1 2.2 2.3 2.4 2.5 Introduction Purposes of communication Contribution of other theorists Communication as a scientific discipline Communication research Conclusion Looking back


THE COMMUNICATION PROCESS 3. 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Introduction What is communication? What are the dimensions of communication? What are the components of the communication process? Which models and theories do we use to understand the communication process? What are the contextual approaches to communication? Conclusion Looking back



PERCEPTION, LISTENING AND FEEDBACK 4. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Introduction What is perception? How does the perception process work? What does it mean to listen? What are the different levels at which we listen? What are the different barriers to listening? How can we improve the feedback we give in communication situations? Conclusion Looking back

60 60 61 63 64 67 68 69 70 70 72 72 72 76 77 82 83 84 84 84 85 87 90 93 94 98 99 99 102


NONVERBAL COMMUNICATION 5. 5.1 5.2 5.3 5.4 5.5 Introduction What is nonverbal communication? What are the functions of nonverbal communication? What are the categories of nonverbal communication? Conclusion Looking back


LANGUAGE AND COMMUNICATION 6. 6.1 6.1.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 Introduction Why is the study of language important? Sapir-Whorf hypothesis Language as a system of signs Language as a social phenomenon Why do we use verbal language? Communicative functions of language Improving language skills Conclusion Looking back



Thank you for registering for Communication 101±X and welcome to the course! May you find this study rewarding in your academic year and enriching and useful in your everyday life. The purpose of this module is to introduce you to the basic principles of communication and to create an awareness of the skills and competencies needed to communicate effectively. We envisage that this study guide will help you to do the following: & &

Process and assess the information on the history of communication Demonstrate an awareness of Ð Ð Ð Ð Ð the functions of communication the communication process listening, feedback and perception language and communication, as well as nonverbal communication.


Identify and solve communication problems in simulated and real-life contexts.

Icons used in this Study Guide:

Prescribed book




Looking back

The prescribed book Communication studies: an introduction by Sheila Steinberg, consists of two parts. Part 1 (the first six chapters) deals with COM101±X while Part 2 of the book (chapters 7±12) applies to COM102±Y. This study guide Fundamentals of communication relates only to COM101±X. The prescribed book and this study guide cover a variety of aspects relating to communication. In each study unit of this study guide you will find information in support of the detail provided in the prescribed book as well as activities and feedback to assist you to understand the contents. The six study units applicable to COM101±X address the following main issues: Study Study Study Study Study Study unit unit unit unit unit unit 1: 2: 3: 4: 5: 6: A brief history of communication Communication and human needs The communication process Perception, listening...

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