Com1501

# 2006 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk, Pretoria COM101-X/1/2007 3B2

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CONTENTS

Study Unit
FOREWORD

Page
(v) 1 1 1 2 3 7 10 11 18 28 28 33 33 33 37 39 41 45 45 47 47 47 49 50 53 57 59 59 iii

1

A BRIEF HISTORY OF COMMUNICATION 1. 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.1.4.1 1.1.5 1.2 1.3 Introduction Stages in the history of human communication Age of speech and language Age of writing Age of print Electronic mass media Early developments Information age Conclusion Looking back

2

COMMUNICATION AND HUMAN NEEDS 2. 2.1 2.1.1 2.2 2.3 2.4 2.5 Introduction Purposes of communication Contribution of other theorists Communication as a scientific discipline Communication research Conclusion Looking back

3

THE COMMUNICATION PROCESS 3. 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Introduction What is communication? What are the dimensions of communication? What are the components of the communication process? Which models and theories do we use to understand the communication process? What are the contextual approaches to communication? Conclusion Looking back

COM101-X/1/2007

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PERCEPTION, LISTENING AND FEEDBACK 4. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Introduction What is perception? How does the perception process work? What does it mean to listen? What are the different levels at which we listen? What are the different barriers to listening? How can we improve the feedback we give in communication situations? Conclusion Looking back

60 60 61 63 64 67 68 69 70 70 72 72 72 76 77 82 83 84 84 84 85 87 90 93 94 98 99 99 102

5

NONVERBAL COMMUNICATION 5. 5.1 5.2 5.3 5.4 5.5 Introduction What is nonverbal communication? What are the functions of nonverbal communication? What are the categories of nonverbal communication? Conclusion Looking back

6

LANGUAGE AND COMMUNICATION 6. 6.1 6.1.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 Introduction Why is the study of language

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