COM 2602
STUDY UNIT 1- COMMUNICATION IN THE ORGANSIATION
The origins and main emphasis of organisational communication and its components
CORPORATE COMMUNICATION originated from the need within companies to address the full scope of communication internally and externally with the emphasis on managerial aspects of the organisation.
2. Corporate communication can be described as the technical information system of the organisation which involves the company’s human resources, marketing of the company’s product and image, the development and maintenance of the corporate image through design and the communication that is required to achieve the overall objectives of corporate strategies.
3. The field covers aspects which are internal and external to the organisation such as the corporate image and identity, corporate advocacy and advertising, media relations, financial communication, employee communication, community relations and corporate philanthropy, government relations and crisis communication.
4. A definition of the academic field of corporate communication is the study of the interdependency between organisational performance on the one hand, and corporate identity, reputation and communication orchestration on the other hand.
5. The major emphasis lies in the faculties of business, marketing or management rather than in the department of communication.
6. Corporate communication interlinks the most with the field of public relations. The differences lie in the origins and emphasis of the two fields of communication. Corporate communication originated (and emphasis is) in business, while public relations originated in journalism, publicity and communication studies with communication as its emphasis.
PUBLIC RELATIONS originated in the early part of the 20th century in order to generate favourable publicity .Its former one-way communication method transformed in modern times to include transactional, participative, multidimensional communication.
1. It is an
The origins and main emphasis of organisational communication and its components
CORPORATE COMMUNICATION originated from the need within companies to address the full scope of communication internally and externally with the emphasis on managerial aspects of the organisation.
2. Corporate communication can be described as the technical information system of the organisation which involves the company’s human resources, marketing of the company’s product and image, the development and maintenance of the corporate image through design and the communication that is required to achieve the overall objectives of corporate strategies.
3. The field covers aspects which are internal and external to the organisation such as the corporate image and identity, corporate advocacy and advertising, media relations, financial communication, employee communication, community relations and corporate philanthropy, government relations and crisis communication.
4. A definition of the academic field of corporate communication is the study of the interdependency between organisational performance on the one hand, and corporate identity, reputation and communication orchestration on the other hand.
5. The major emphasis lies in the faculties of business, marketing or management rather than in the department of communication.
6. Corporate communication interlinks the most with the field of public relations. The differences lie in the origins and emphasis of the two fields of communication. Corporate communication originated (and emphasis is) in business, while public relations originated in journalism, publicity and communication studies with communication as its emphasis.
PUBLIC RELATIONS originated in the early part of the 20th century in order to generate favourable publicity .Its former one-way communication method transformed in modern times to include transactional, participative, multidimensional communication.
1. It is an