Topics: Water, Water management, Water resources Pages: 2 (1003 words) Published: November 1, 2014

The public issue facing The Coca-Cola Company was its impact on availability and accessibility on water sources. A Public issue is mostly the one that affects a person’s day to day life. The traditional use of land by communities and farmers on a diverse scale of production becomes much more difficult when water sources are at risk. (Hwang & Steward, 2008). Water conservation had become a huge issue in India and all over the world. A decade ago Coca-Cola faced a major crisis in south India. The government and several non-governmental organizations objected so strongly to its water consumption that it was banned from soft-drink production in the region (Lovegrove). Generally “performance-expectations gap” indicates a gap between what the firm wants to do or is doing and what stakeholders expect (Lawrence and Weber, 2014). In this case, the issue was the consumption of water by TCCC which deprived local villagers from using water for everyday use such as drinking, household chores, and irrigation. Stakeholders’ concerns were related to the use of water by the company while giving out dangerous water with high pesticide levels. On the other side, company argued that water use was essential in company to run its business. Radar is an instrument that uses microwave radiation to detect and locate distant objects, which are often displayed on a screen; law enforcement authorities use radar, for example, to track the speed of passing cars (Lawrence and Weber, 2014). The Chapter identifies eight different environments, Geophysical Environment, Customer Environment, Competitor Environment, Technological Environment, Social Environment, Political Environment, and Legal Environment. The environment that would be most significant is Geophysical Environment. High level of pesticides, which was a major cause of disease, was one of the main cause affecting geophysical environment. The company was using too much water in manufacturing process such as wash bottles, clean...

Citations: Lovegrove, Nick. "Triple-strength Leadership." N.p., 18 Sept. 2013. Web. 31 Aug. 2014. <>.
Lawrence, A., & Weber, J. (2014). A Brawl in Mickey’s Backyard. In Business and society: Stakeholders, ethics, public policy (Fourteenth ed., p. 22).
Hwang, L., & Stewart, E. (2008, March 1). Drinking It In: The Evolution of a Global Water Stewardship Program at The Coca-Cola Company. Retrieved August 31, 2014, from
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