CIM Stakeholder Marketing June 2014

Topics: Marketing, Project management, Management Pages: 37 (6114 words) Published: February 6, 2014
Professional Diploma
in Marketing
543 – Project Management in Marketing
Work-Based Project Brief and Mark Scheme
June 2014
Candidates are required to choose ONE out of the following TWO project briefs: Option One – Mobile marketing
Option Two – Sponsorship (detailed separately)
CIM Regulations

Candidates must ensure that they are CIM studying members and have registered for this assignment by the required CIM deadline (printed on page six of the guidance notes). Once booked, if candidates later find that they are unable to submit to the June 2014 session they will need to book and pay again to submit to the September 2014 session. Fees are not transferable between

sessions and extensions to the published deadline dates will only be considered on medical grounds.
If an assignment is received from a candidate who has not booked by the above closing date, the relevant assignment entry fee will be raised along with a £100 late entry fee.


Candidates must adhere to the CIM policies and guidance notes relating to word count, plagiarism and collusion when compiling this assignment and include the following declaration statement on the front cover of the assignment:

‘I confirm that in forwarding this assignment for marking, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment is the result of my own independent work except where otherwise

stated. Other sources are acknowledged in the body of the text, a bibliography has been appended and Harvard referencing has been used. I have not shared my work with other candidates. I further confirm that I have submitted an electronic copy of this assignment to CIM in accordance with the regulations.’

© The Chartered Institute of Marketing 2013

Project Management in Marketing Assignment Brief June 2014 – Option One

Guidance notes for candidates
These guidance notes refer to all CIM and CAM assignment briefs. Assignment regulations
Candidates must complete the assignment brief published by The Chartered Institute of Marketing (CIM) for the relevant academic session. Candidates are able to ask for advice from regarding the brief, the marking scheme and grade descriptors. Candidates and tutors should also understand and apply CIM policies relating to assignments, including word count, plagiarism and collusion; these are available on the CIM Learning Zone at Each assignment must be completed individually.

Candidates must refer to the guidance notes in each specific assignment brief. Confidentiality
Candidates using organisational information dealing with sensitive/confidential material or issues, must seek advice and permission from the organisation about its inclusion in an assignment. Where confidentiality is an issue, candidates are advised to anonymise their assignment so that it cannot be attributed to a particular organisation.

When submitting assignments to CIM, candidates may choose to opt out by ticking the box on the assignment/project front sheet, indicating they have not given CIM permission to use the work for any other purpose.

All CIM examiners sign a confidentiality agreement and cannot mark any assignment where there is a declared conflict of interest. All assignments are stored securely and are shredded confidentially after 12 months.

Assignment criteria and mark schemes
The assignment brief includes the assessment criteria and mark scheme, together with guidance notes. The guidance notes indicate the types of information and the format that are required. It is important that, when assignments are issued, discussions take place between candidates and tutors to clarify understanding of the assignment brief.

Assessment criteria and mark schemes are included so that candidates can see where marks will be allocated and are able to structure their assignment accordingly. CIM reserves the right to amend the assessment...
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