-279400-228600Date: 10/24/2014 Name:
Source: Introduction To Political Science – Chapter Nine: Political Communication 00Date: 10/24/2014 Name:
Source: Introduction To Political Science – Chapter Nine: Political Communication
Main Points/Questions Notes
The Mass Media and Politics Mass media strongly influences politics. Scholars have long recognized the dependence of politics on communication. The mass media reach an infinitely larger audience and therefore yield a greater voter or public-opinion return than face-to-face communication.Newspapers Many major newspapers, long money losers, have drastically cut their staffs and Washington and overseas bureaus. Radio On the decline like newspapers. With the rise of television in the 1950s, radio became less important, with the exceptions of talk radio. The News Services Most hard news in newspapers and on radio and television is not produced in-house but comes from a printer hooked up to the New York offices of The Associated Press (AP), wire service. The Elite Media The New York Times, The Washington Post, The Wall Street Journal, and Financial Times are read by a small fraction of the U.S. population, but they carry by far the most clout. The New Social Media Fewer Americans follow news on TV and in newspapers, but news online gains, especially among young people of the current generation. Popular choice also because it is free. The Giant: Television Some two-thirds of Americans still get their news from television and most accord it higher credibility than newspapers. Television News Television favors the visual. Talking heads provide no more news than radio, although they do provide a sense of personality and hence credibility, and imitation face-to-face communication. Television and Politics Incumbency, especially in the White House, has always brought recognition, and television has enhanced this, but not always in the incumbent’s favor. Television news is heavily focused on the president....
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