1. List at least five reasons why people visit Web sites.
Learn about products or services that the company offers •
Buying products or services that the company offers
Obtaining information about warranty, service, or repair policies for products purchased •
Obtaining general company or organization information
Obtaining financial information for making an investment in the compnay or organization •
Identifying the people that manage the organization
Obtaining contact information for a person or department in the organization 2. What are the guidelines that must be followed by Web designers when creating a Web site that is intended to meet the specific needs of customers? •
Design the site around how visitors will navigate the links, not based on company's organization structure •
Allow visitors to access information quickly
Avoid using inflated marketing statements in product or service descriptions •
Avoid using business jargon and terms the user may not understand •
Build the site to work for visitors who are using the oldest browser software on the oldest computer connected through the lowest bandwidth connection--even if this means creating multiple versions of webpages •
Be consistent in the use of design features
Make sure the navigation controls are clearly labeled or otherwise recognizable •
Test text visually on smaller monitors
Check to make sure that color combinations do not impair viewing clarity for color-blind visitors •
Conduct usability tests by having potential site users navigate through several versions of the site.
3. List five goals that businesses should meet when constructing a Web site, so that it successfully conveys an integrated image and offers information to potential customers. •
Offer easily accessible information about hte organization •
Allow visitors to experince the site in different ways / at different levels •
Provide vistors with a meaningful two-way (interactive) communication link with the...
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