Chapter 3-5 Quiz
* Question 1
2 out of 2 points | | | Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?Answer | | | | | Selected Answer: | the marketing environment | Correct Answer: | the marketing environment | | | | | * Question 2
2 out of 2 points | | | Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original cater to? Answer | | | | | Selected Answer: | consumer | Correct Answer: | consumer | | | | | * Question 3
2 out of 2 points | | | Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings. However, if the sample size is small, a researcher would be most concerned about which of the following?Answer | | | | | Selected Answer: | generalizing from the results | Correct Answer: | generalizing from the results | | | | | * Question 4
2 out of 2 points | | | Which demographic group is also referred to as the echo boomers?Answer | | | | | Selected Answer: | Millennials | Correct Answer: | Millennials | | | | | * Question 5
2 out of 2 points | | | ________ is(are) the most basic cause(s) of a person's wants and behavior.Answer | | | | | Selected Answer: | Culture | Correct Answer: | Culture | | | | | * Question 6
2 out of 2 points | | | The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts: the buyer's characteristics that influence how he or she perceives and reacts to the stimuli and the buyer's decision process itself.Answer | | | | | Selected Answer: | black box | Correct
2 out of 2 points | | | Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?Answer | | | | | Selected Answer: | the marketing environment | Correct Answer: | the marketing environment | | | | | * Question 2
2 out of 2 points | | | Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original cater to? Answer | | | | | Selected Answer: | consumer | Correct Answer: | consumer | | | | | * Question 3
2 out of 2 points | | | Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings. However, if the sample size is small, a researcher would be most concerned about which of the following?Answer | | | | | Selected Answer: | generalizing from the results | Correct Answer: | generalizing from the results | | | | | * Question 4
2 out of 2 points | | | Which demographic group is also referred to as the echo boomers?Answer | | | | | Selected Answer: | Millennials | Correct Answer: | Millennials | | | | | * Question 5
2 out of 2 points | | | ________ is(are) the most basic cause(s) of a person's wants and behavior.Answer | | | | | Selected Answer: | Culture | Correct Answer: | Culture | | | | | * Question 6
2 out of 2 points | | | The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts: the buyer's characteristics that influence how he or she perceives and reacts to the stimuli and the buyer's decision process itself.Answer | | | | | Selected Answer: | black box | Correct