Case Summary
The Success Story of Purple Rain – Music and Management
Presented by:-
Name: Brianna Maria Azaredo
Roll Number: 2012205
Phone Number: 07798881591
Email ID: brianna.azaredo12@gim.ac.in
Name: Chennakrishnan Subramanian
Roll Number: 2012206
Phone Number: 08390902116
Email ID: chennakrishnan.subramanian12@gim.ac.in
Name: Devanshu Jain
Roll Number: 2012207
Phone Number: 09923755778
Email ID: devanshu.jain12@gim.ac.in
Name: Devika S
Roll Number: 2012208
Phone Number: 07507770674
Email ID: devika.s12@gim.ac.in
Name: George Oommen Kalamannil
Roll Number: 2012209
Phone Number: 09447378100
Email ID: george.kalamannil12@gim.ac.in
Case Abstract:
This case is about the band “Purple Rain” and its organizational dynamics. It came into being twenty seven years ago, and has been going strong since then. The correspondent for the case is Mr. Ashly Fernandes, member of Purple Rain and proprietor of Pedro Fernandes & Co. The case focuses on how the band is structured, their bonding towards the Purple Rain, the work culture, system of functioning and strategies and factors influencing growth and expansion. The case also describes the evolution of music and bands as a business in Goa.
Keywords: Group Structure, Team work, Leadership
TABLE OF CONTENTS
1. Introduction – The Beginning
2. Music in India
3. Development of Music in Goa
4.1 Traditional Music 4.2 Western, Indigenous and Indian Music 4.3 Konkani Liturgical 4.4 Pop 4.5 Home for Electronic Music 4.6 Goan Trance
4. Purple Rain - Raining in a Range of Achievements
5.7 Purple Rain as a structured organisation 5.8 Passion v/s Profession 5.9 The Ups and Downs - Challenges Faced by Purple Rain
Presented by:-
Name: Brianna Maria Azaredo
Roll Number: 2012205
Phone Number: 07798881591
Email ID: brianna.azaredo12@gim.ac.in
Name: Chennakrishnan Subramanian
Roll Number: 2012206
Phone Number: 08390902116
Email ID: chennakrishnan.subramanian12@gim.ac.in
Name: Devanshu Jain
Roll Number: 2012207
Phone Number: 09923755778
Email ID: devanshu.jain12@gim.ac.in
Name: Devika S
Roll Number: 2012208
Phone Number: 07507770674
Email ID: devika.s12@gim.ac.in
Name: George Oommen Kalamannil
Roll Number: 2012209
Phone Number: 09447378100
Email ID: george.kalamannil12@gim.ac.in
Case Abstract:
This case is about the band “Purple Rain” and its organizational dynamics. It came into being twenty seven years ago, and has been going strong since then. The correspondent for the case is Mr. Ashly Fernandes, member of Purple Rain and proprietor of Pedro Fernandes & Co. The case focuses on how the band is structured, their bonding towards the Purple Rain, the work culture, system of functioning and strategies and factors influencing growth and expansion. The case also describes the evolution of music and bands as a business in Goa.
Keywords: Group Structure, Team work, Leadership
TABLE OF CONTENTS
1. Introduction – The Beginning
2. Music in India
3. Development of Music in Goa
4.1 Traditional Music 4.2 Western, Indigenous and Indian Music 4.3 Konkani Liturgical 4.4 Pop 4.5 Home for Electronic Music 4.6 Goan Trance
4. Purple Rain - Raining in a Range of Achievements
5.7 Purple Rain as a structured organisation 5.8 Passion v/s Profession 5.9 The Ups and Downs - Challenges Faced by Purple Rain
References: Allen, S. (2011). Interviewing the Musician. In S. Allen, Marketing Your Music (pp. 9-11). Fernandes, M. A. (2012, September). Music and Management. Luthans, F. (n.d.). "Developing the Multicultural Organisation", "What is meant by a Learning Organisation", "Horizontal Organisations" and "Creating and Maintaining a Culture" . In F. Luthans, Organisational Behavior - An Evidence-Based Approach 12th Edition (pp. 38-39, 59-63, 64-65, 74-79). Team, Z. (2012, March 15). How to Manage a Band. Retrieved from Zedara.com: http://www.zedara.com