Case sudy amazon

1. Amazon and Toys-r-us both present very good points in this case. With amazon being what it is I believe that it is exclusively selling toys-r-us toys but when it comes to competing with websites like e-bay for amazon to compete it has to be able to sell vintage and collectable toys. I don’t think however that amazon should be charging toys-r-us as much as they do if they are going to allow other vendors to join in on the service that amazon provide. I also think that Toys-r-us is “whining” in so few words. When Toys-r-us was starting out in the e-commerce world they just couldn’t keep up they were losing a lot of money with late orders and not being able to fill demands. Then amazon stepped up and said well take over and help you out. So I don’t think that toys-r-us should be biting the hand that feeds I think that they should decide to either re-negotiate the contract or order it terminated because now they are wasting more taxpayers money to solve their petty differences over money in court!
2. Before amazon would enter into a contract with toys-r-us like they did I image there were a few things that they had to consider before a decision would be made. In my opinion the first thing that would have had to been considered was the exclusiveness. Some companies are doing this these days where they only provide their product to a certain retailer but this isn’t a line of products these are other companies products that don’t even sell exclusively to toys-r-us. With amazon limited to one retailer for toys on their website they would be at a complete disadvantage. However one advantage to that is the name. Toys-r-us is a very big name company that has been trusted for toys for years and will add great reputation to amazon name.
3. I think that in the initial contract terms between amazon and toys-r-us there shouldn’t have been an exclusive sales clause. Amazon is a marketplace and I don’t think that anyone should be turned down to try to commit sales in the