Busn460 Week 2

Topics: Management, Strategic management, Online game Pages: 4 (1209 words) Published: August 26, 2013
CANGO’S WEEK 2 ANALYSIS

CanGo’s Week 2 Analysis. A Team Consulting
DeVry University
BUSN 460 Senior Project
Instructor: Jessica Keyes
July 17, 2013

CanGo’s Week 2 Analysis

As CanGo keeps growing as a leading business in the online entertainment industry, it requires some changes to face the challenges growing businesses have. Team A Consulting, one of the best consulting groups in the nation, will create a plan of action for CanGo to continue their success as an online internet entertainment business. During the last two weeks we have recognized the following challenges that CanGo faces in achieving their goals of being a dominant player in the online entertainment market. Additionally, we have added recommendations on how the company can overcome those problems. 1.Issue One

CanGo does not have a formal mission and value statement. Liz, the CEO became the Business Leader of the year and was asked to give a presentation on how and why CanGo became successful. Additionally, the company does not have an outlined business strategy. Recommendation One

CEO together with the help of the management team should create a vision and mission statement that highlights the values and goals of the company towards their clients and future in the online entertainment market. This will enable them to be more successful and attract more capital from investors in their online gaming plans. According to Dess “Managers often search continually for the one elusive solution that will solve their firm’s problems—that is, the next “holy grail” of management”(Dess, 2012, pg. 29). Furthermore, presentation on the company’s mission and operation strategy will depict an insight into how and why the company became successful at the Regent Business Leader Symposium. That will be very helpful to potential entrepreneurs seeking to start their own business. 2.Issue Two

CanGo desires to expand their current business model into the online gaming market....

References: Dess, G. G., Lumpkin, G. T., Eisner, A. B., McNamara, G. (2012). Strategic Management (7th ed.). New York: McGraw-Hill/ Irwin.
Hill, Charles W. L.(2011). Global Business Today (7th ed.). New York: McGraw-Hill/ Irwin.
Scharp, Linda and Kenmore, Robert. (2005) Senior Project: Mastering Business. Pearson
Education Company. New Jersey 07458, U.S.A.
Byrne, G. (2004, March 10). Security Issues of Online Gaming. Retrieved July 21, 2013, from gamedev.net: http://www.gamedev.net/page/resources/_/technical/multiplayer-and-network-programming/security-issues-of-online-gaming-r2062.
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