Business to Business

Topics: Creativity, Problem solving, Idea Pages: 13 (4262 words) Published: October 2, 2013

31. Differentiate between Brainstorming and Reverse Brain-storming. Reverse brainstorming helps you solve problems by: combining brainstorming and reversal techniques. By combining these, you can extend your use of brainstorming to draw out even more creative ideas. To use this technique, you start with one of two "reverse" questions: Instead of asking, "How do I solve or prevent this problem?" ask, "How could I possibly cause the problem?" Instead of asking "How do I achieve these results?" ask, "How could I possibly achieve the opposite effect? Reverse brainstorming is a good technique for creative problem solving, and can lead to robust solutions. Be sure to follow the basic rules of brainstorming to explore possible solutions to the full.

32. What is the relevance of Forced relationships in Idea generation? Forced analogy is a very useful and fun-filled method of generating ideas. The idea is to compare the problem with something else that has little or nothing in common and gaining new insights as a result. You can force a relationship between almost anything, and get new insights - companies and whales, management systems and telephone networks, or your relationship and a pencil. Forcing relationships is one of the most powerful ways to develop ways to develop new insights and new solutions. A useful way of developing the relationships is to have a selection of objects or cards with pictures to help you generate ideas. Choose an object or card at random and see what relationships you can force. Use mind-mapping or a matrix to record the attributes and then explore aspects of the problem at hand. Robert Olson in his book The Art of Creative Thinking describes the problem of examining a corporate organisation structure by comparing it to a matchbox. Matchbox Attributes

Striking surface on two sides
The protection an organisation needs against strikes
Six Sides
Six essential organisational divisions
Sliding centre section
The heart of the organisation should be slidable or flexible Made of cardboard
Inexpensive method of structure - disposable

33. What is the special feature of Gordon Method?
The Gordon’s method is one of the creative techniques developed by Osborn in his famous book “L’arte della creativity”. “In “Operational Creativity” by William J.J.Gordon, collective discussion firstly addresses every conceivable aspect of a broad problem solving approach. For example, to devise a new tin opener, the Gordon group discusses the “opening” theme and examines any possible meaning of this word and any possible example of opening (items, nature, etc.). This process helps to discover unusual approaches to the planning of a new tin opener. Afterwards, the group studies and develops these approaches.” (Osborn, 1992)  The method emphasizes effective communication and conflict resolution using the win-win strategy. Other skills from his program are Active listening and the use of I-messages

34. What is a feasibility analysis? What is it designed to accomplish? As the name implies, a feasibility study is an analysis of the viability of an idea. The feasibility study focuses on helping answer the essential question of “should we proceed with the proposed project idea?” All activities of the study are directed toward helping answer this question. Feasibility studies can be used in many ways but primarily focus on proposed business ventures. Farmers and others with a business idea should conduct a feasibility study to determine the viability of their idea before proceeding with the development of a business. Determining early that a business idea will not work saves time, money and heartache later. A feasible business venture is one where the business will generate adequate cash-flow and profits, withstand the risks it will encounter, remain viable in the long-term and meet the goals of the founders. The venture can be either a start-up business, the purchase of an existing business, an...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Business and Entrepreneur Essay
  • Introduction To Business Essay
  • Essay on Business Strategies
  • Essay on btec level 3 diploma in business
  • Intro to Business Essay
  • Business Accouting Essay
  • Business plan Essay

Become a StudyMode Member

Sign Up - It's Free