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Business Research Proposal
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Skyline University College

Etisalat; Customer Dissatisfaction Problems.

Talha Hussain Manzoor
Faculty: Dr. JS
Student ID: 6672

Business Research Proposal
Skyline University College

Etisalat; Customer Dissatisfaction Problems.

Talha Hussain Manzoor
Faculty: Dr. JS
Student ID: 6672

Business Research Proposal
Company

Etisalat Telecommunications.
Introduction & Company Background

Etisalat was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed - United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded. The legal name is Emirates Telecommunication Corporation – Etisalat is the brand name.
With a huge list of services being offered which caters to Voice and Data include Land lines, Mobile services , Internet to Video on Demand, Etisalat has also moved into an advanced era of communications positioning UAE as amongst first 5 countries in the World and 1st in the region to have 3D TV.
Fixed line, currently the Corporation offers services over the Next Generation Network, and has been migrating sections of its users onto the advanced network.
Mobile telephony which was established in 1982, and became the first telecom operator in the region to introduce a mobile phone service, early adopters of GSM technology, and most recently, the BlackBerry service in 2006, Mobile users enjoy the excellent voice and data applications like WAP, GPRS, 3G, MMS, Push To Talk, exceeded 4.5 million in 2005 and reached a remarkable figure regionally and internationally,
Etisalat has roaming agreements with over 520 operators in more than 190 countries, and even Etisalat’s prepaid mobile subscribers can roam in many of these networks. * Data communication services, * Satellite phone, Mobile TV services, * Offers

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