Business Research Method
Dr. Sue Greener
Business Research Methods
Download free ebooks at bookboon.com
2
Business Research Methods
© 2008 Dr. Sue Greener & Ventus Publishing ApS
ISBN 978-87-7681-421-2
Download free ebooks at bookboon.com
3
Contents
Business Research Methods
Contents
1.
Research problems and questions and how they relate to debates in
Research Methods
Chapter Overview
Introduction
The nature of business research
What kind of business problems might need a research study?
What are the key issues in research methods we need to understand?
Questions for self review
References
9
19
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
Putting the problem into context: identifying and critically reviewing relevant literature Chapter Overview
How does literature relate to research?
What kinds of literature should we search for?
Effective literature searching
Critical analysis of literature
Using Harvard referencing style
Questions for self review
References
3.
3.1
3.2
3.3
Choosing research approaches and strategies
Topic Overview
Different perspectives of knowledge and research which underpin research design
Identify differing research paradigms for business
33
33
33
34
1.1
1.2
1.3
1.4
1.5
1.6
1.7
2.
9
9
10
12
14
18
18
19
19
20
22
26
31
31
32
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Váš životopis proměníme v příležitost
I čerství absolventi mohou ve ŠKODA AUTO získat zkušenosti v zahraničí. Hledáme ty, kteří se nebojí žádné výzvy a rádi poznávají vše nové. Pošlete nám svůj životopis. Budete překvapeni, kam až Vás může zavést. www.zivotniprilezitost.cz Download free ebooks at bookboon.com
4
Business Research Methods
3.4
Contents
35
3.5
3.6
3.7
3.8
Key differences between qualitative and quantitative research methods and how and why they may be mixed
Criteria of validity and reliability in the context of business research
Your choice of research strategy or design
Business Research Methods
Download free ebooks at bookboon.com
2
Business Research Methods
© 2008 Dr. Sue Greener & Ventus Publishing ApS
ISBN 978-87-7681-421-2
Download free ebooks at bookboon.com
3
Contents
Business Research Methods
Contents
1.
Research problems and questions and how they relate to debates in
Research Methods
Chapter Overview
Introduction
The nature of business research
What kind of business problems might need a research study?
What are the key issues in research methods we need to understand?
Questions for self review
References
9
19
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
Putting the problem into context: identifying and critically reviewing relevant literature Chapter Overview
How does literature relate to research?
What kinds of literature should we search for?
Effective literature searching
Critical analysis of literature
Using Harvard referencing style
Questions for self review
References
3.
3.1
3.2
3.3
Choosing research approaches and strategies
Topic Overview
Different perspectives of knowledge and research which underpin research design
Identify differing research paradigms for business
33
33
33
34
1.1
1.2
1.3
1.4
1.5
1.6
1.7
2.
9
9
10
12
14
18
18
19
19
20
22
26
31
31
32
Please click the advert
Váš životopis proměníme v příležitost
I čerství absolventi mohou ve ŠKODA AUTO získat zkušenosti v zahraničí. Hledáme ty, kteří se nebojí žádné výzvy a rádi poznávají vše nové. Pošlete nám svůj životopis. Budete překvapeni, kam až Vás může zavést. www.zivotniprilezitost.cz Download free ebooks at bookboon.com
4
Business Research Methods
3.4
Contents
35
3.5
3.6
3.7
3.8
Key differences between qualitative and quantitative research methods and how and why they may be mixed
Criteria of validity and reliability in the context of business research
Your choice of research strategy or design
References: Bryman, A. and E. Bell (2003). Business Research Methods Oxford, Oxford University Press. Saunders, M., P. Lewis, et al. (2007). Research Methods for Business Students.Fourth Harlow, England, FT Prentice Hall, Pearson Education.