Business Proposal Case Study
App Developer
MaxBee
Titova Street 15
Slovenia, Maribor 2137
MaxBee will develop and sell applications that would allow Apple users to re-experience user interface on their smart phones.
1 EXECUTIVE SUMMARY
The purpose of this business plan is to raise €150,000 for the development of an iPhone app development company that will sell application specific for the Apple iPhone. This business plan will also showcase the expected financials and operations over the next three years. MaxBee (‘‘the Company’’) is a Slovenia based start-up that will generate revenues through the sale of application via the Apple
App Store. Iztok Blažič founded the Company.
1.1 The Application
The primary revenue center for the business will come from the development of application that will be sold through the Apple App Store.
The third section of the business plan will further discuss the operations of MaxBee.
1.2 Financing
Mr. Iztok is seeking to rise €150,000 from a venture capital. Details of contract are to be further discussed during negotiation. This business plan assumes that the business will receive €150,000. The financing will be used for the following:
• Development of the Company’s application development platform.
• Financing for the first year of operation.
• Capital to purchase servers, computers, and related technology Mr. Iztok will contribute €25,000 to the venture.
1.3 Mission Statement
MaxBee’s mission is to develop high quality application for Apple-based consumer electronic device.
2
1.4 Management Team
Iztok Blažič founded the Company. Mr. Iztok has a lot of theoretical knowledge in the software programming industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Iztok expects a strong rate of growth at the start of operations. Below are the
expected
MaxBee
Titova Street 15
Slovenia, Maribor 2137
MaxBee will develop and sell applications that would allow Apple users to re-experience user interface on their smart phones.
1 EXECUTIVE SUMMARY
The purpose of this business plan is to raise €150,000 for the development of an iPhone app development company that will sell application specific for the Apple iPhone. This business plan will also showcase the expected financials and operations over the next three years. MaxBee (‘‘the Company’’) is a Slovenia based start-up that will generate revenues through the sale of application via the Apple
App Store. Iztok Blažič founded the Company.
1.1 The Application
The primary revenue center for the business will come from the development of application that will be sold through the Apple App Store.
The third section of the business plan will further discuss the operations of MaxBee.
1.2 Financing
Mr. Iztok is seeking to rise €150,000 from a venture capital. Details of contract are to be further discussed during negotiation. This business plan assumes that the business will receive €150,000. The financing will be used for the following:
• Development of the Company’s application development platform.
• Financing for the first year of operation.
• Capital to purchase servers, computers, and related technology Mr. Iztok will contribute €25,000 to the venture.
1.3 Mission Statement
MaxBee’s mission is to develop high quality application for Apple-based consumer electronic device.
2
1.4 Management Team
Iztok Blažič founded the Company. Mr. Iztok has a lot of theoretical knowledge in the software programming industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Iztok expects a strong rate of growth at the start of operations. Below are the
expected