Bus301 Unit Guide
BUS301
Global Business Strategy
Department of Marketing and Management
Faculty of Business and Economics
Unit Guide
S1 Day Session 1, North Ryde, Day 2013
Table of Content
Table of Content
General Information
2
3
Convenor and teaching staff
Credit Points
Prerequisites
Corequisites
Co-badged status
Unit Description
3
3
3
3
3
3
Learning Outcomes
Graduate Capabilities
4
5
Problem Solving and Research Capability
Creative and Innovative
Effective Communication
Discipline Specific Knowledge and Skills
5
5
5
6
Assessment Tasks
7
Group Presentation
Individual Assignment
Final Examination
7
7
8
Unit Schedule
Delivery and Resources
10
12
Classes
Required and Recommended Reading Materials
Technology Used and Required
Teaching and Learning Strategy
Policies and Procedures
12
12
12
12
14
Academic Honesty
Grades
Grading Appeals and Final Examination Script Viewing
Special Consideration Policy
Student Support
UniWISE provides:
14
14
14
15
15
15
Student Enquiry Service
Equity Support
IT Help
15
15
15
Page 2 of 15
General Information
Convenor and teaching staff
Unit Convenor: Yue Wang
Email: yue.wang@mq.edu.au
Phone: 98508513
Office: Room 642, Building E4A
Consultation Hours: Thursday 3-5 pm
Credit Points
3
Prerequisites
BUS202 and 39cp
Corequisites
N/A
Co-badged status
This unit is not co-badged.
Unit Description
This unit examines the key business policy decisions in managing an international business including: sources of competitive advantage in international competition; foreign market entry strategies; international strategic alliances; global competitive dynamics; product and geographic diversification strategies; multinational organisational structures; and international corporate governance systems.
By the end of the unit students should have an improved understanding of the process of developing a strategy for an
Global Business Strategy
Department of Marketing and Management
Faculty of Business and Economics
Unit Guide
S1 Day Session 1, North Ryde, Day 2013
Table of Content
Table of Content
General Information
2
3
Convenor and teaching staff
Credit Points
Prerequisites
Corequisites
Co-badged status
Unit Description
3
3
3
3
3
3
Learning Outcomes
Graduate Capabilities
4
5
Problem Solving and Research Capability
Creative and Innovative
Effective Communication
Discipline Specific Knowledge and Skills
5
5
5
6
Assessment Tasks
7
Group Presentation
Individual Assignment
Final Examination
7
7
8
Unit Schedule
Delivery and Resources
10
12
Classes
Required and Recommended Reading Materials
Technology Used and Required
Teaching and Learning Strategy
Policies and Procedures
12
12
12
12
14
Academic Honesty
Grades
Grading Appeals and Final Examination Script Viewing
Special Consideration Policy
Student Support
UniWISE provides:
14
14
14
15
15
15
Student Enquiry Service
Equity Support
IT Help
15
15
15
Page 2 of 15
General Information
Convenor and teaching staff
Unit Convenor: Yue Wang
Email: yue.wang@mq.edu.au
Phone: 98508513
Office: Room 642, Building E4A
Consultation Hours: Thursday 3-5 pm
Credit Points
3
Prerequisites
BUS202 and 39cp
Corequisites
N/A
Co-badged status
This unit is not co-badged.
Unit Description
This unit examines the key business policy decisions in managing an international business including: sources of competitive advantage in international competition; foreign market entry strategies; international strategic alliances; global competitive dynamics; product and geographic diversification strategies; multinational organisational structures; and international corporate governance systems.
By the end of the unit students should have an improved understanding of the process of developing a strategy for an