Brand Elements
STUDY ON THE IMPORTANCE,ROLE,CONSUMER IMPACT & BUDGET OF VISUAL MERCHANDISING
Dissertation Submitted to the
Padmashree Dr. D.Y. Patil University
In partial fulfillment of the requirements for the award of the Degree of
MASTERS IN BUSINESS ADMINISTRATION
Submitted by:
DIVYA. P. KUMAR
(Roll No.MBA-RET-0801010)
Research Guide:
PROF. KRISHNA SHETTY
Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai.
March 2010
1
INDEX
TOPIC PAGE NO
1 Declaration 4
2 Certificate 5
3 Acknowledgement 6
4 Objective of the project 7
5 Definition of the problem 8
6 Literature Review 10
7 Executive Summary 15
INTRODUCTION TO VISUAL MERCHANDISING
8 Introduction to Retailing 17
9 Introduction to Visual Merchandising 63
10 Role Of Visual Merchandising 87
11 Effect of the colour, line etc on Visual Merchandising 152
12 Impact Of Visual Merchandising on Consumer Behaviour 167
13 Budget in Visual Merchandising 175
14 Questionnaire 185
15 Data Analysis 187
16 Research Methodology 191
17
Dissertation Submitted to the
Padmashree Dr. D.Y. Patil University
In partial fulfillment of the requirements for the award of the Degree of
MASTERS IN BUSINESS ADMINISTRATION
Submitted by:
DIVYA. P. KUMAR
(Roll No.MBA-RET-0801010)
Research Guide:
PROF. KRISHNA SHETTY
Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai.
March 2010
1
INDEX
TOPIC PAGE NO
1 Declaration 4
2 Certificate 5
3 Acknowledgement 6
4 Objective of the project 7
5 Definition of the problem 8
6 Literature Review 10
7 Executive Summary 15
INTRODUCTION TO VISUAL MERCHANDISING
8 Introduction to Retailing 17
9 Introduction to Visual Merchandising 63
10 Role Of Visual Merchandising 87
11 Effect of the colour, line etc on Visual Merchandising 152
12 Impact Of Visual Merchandising on Consumer Behaviour 167
13 Budget in Visual Merchandising 175
14 Questionnaire 185
15 Data Analysis 187
16 Research Methodology 191
17