Balay Kakanin (Business Plan)

Topics: Warranty, Customer, Customer service Pages: 60 (13901 words) Published: June 24, 2013
Chapter 1MANAGEMENT ASPECT
1.1 Vision, Mission and Goals
Vision

To serve high quality products of native delicacies for the masses and innovating desserts for global competitiveness

Mission

* Sell in affordable prize for the masses in a competitive environment. * Learning through new technologies for innovation.
* Giving good service qualities.
* Give value to the customers.
* Continues introduction of innovative delicacies

Goals

To be the preferred desert delicacy of women in the Philippines, introducing innovation on Filipino native delicacies.

1.2 Form of Business (Micro-enterprise)
The Balay-Kakanin is a Micro enterprise in form of food cart: where owners decided to birth Partnership Company to attain their mission. Having the same goal and vision in life, they join together for their common objective with equal share of the profit and loss. THE ORGANIZATIONAL CHART

General Manager (Benjamin Domingo)
General Manager (Benjamin Domingo)

Secretary

Secretary

Accountant

Accountant

Marketing Manager (Joshua)
Marketing Manager (Joshua)
Purchasing Officer (Darwin)
Purchasing Officer (Darwin)
Operational Supervisor (Rhea)
Operational Supervisor (Rhea)
Human
Resources
Department (Peter)
Human
Resources
Department (Peter)

Area Supervisor

Area Supervisor

Outlet Store
Outlet Store
Outlet Store
Outlet Store
Outlet Store

Outlet Store

Cashier

Cashier

Cashier

Cashier

Cashier

Cashier

Crew

Crew

Crew

Crew

Crew

Crew

Crew

Crew

Crew

Crew

Crew

Crew

This is the organizational structure of balay-kakanin when the future comes. 1.3 Capital Acquisition

After completing our business plan and determining the cost of all the expenses for our business, the next step is to raise the money to start up our business. Because our business is general partnership with 6 members, we agreed to contribute P120, 000.00 each of as for the initial capital that were going to use for our business.

Balay-Kakanin intends to use its net profit and to expand to other place. Bank loans expansion. The proponents’ relatives and friends will also be a potential source of funds for the needed expansion.

1.4 Location
1.4.1 Vicinity map

The location of the “Balay Kakanin” is inside of Ever-Gotesco Mall along Commonwealth Avenue. We choose to put the kiosk business inside the mall because of the large number of population visiting the mall. The advantages of the location is first, it is along Commonwealth Avenue, a high traffic road that can attract potential customers passing by Ever-Gotesco Mall because of its popularity, second through the help of environmental scanning the location have seen potential customers, third small competition of the innovation of the Filipino food “suman” inside the mall, and because of the fast changing taste preference of the Filipinos we seen that as an opportunities to establish our business. The disadvantages of our location is that inside the mall there’s a lot of other kiosk type around the location that’s why the customers have a lot of choices and also the customer behavior specially the taste preference of teenagers to battle this disadvantage.

Three more business will be established in other places with the similar market for the next three years of operation, by the end of 2017 three more Balay Kakanin food stand will be established located in Trinoma, SM North Edsa, Novaliches bayan proper.

1.4.2 External Environmental Scanning

In conducting an environmental scan, the marketer of Balay Kakanin need to review, evaluate, and disseminate information from the external and internal environments. The external environmental scan will focus on things outside the food cart. There are two facets of this outside review to address: 1) the societal environment and 2) the industry environment.

Societal...

Bibliography: WEBLIOGRAPHY
www.google.com
www.sulit.com.ph
http://www.cebubusinesssolutions.com/1489/downloadables/sample-legal-forms/articles-of-partnership-general-partnership.html
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