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Introduction
Attention Getter: Has anyone here seen the movie Josie and the Pussycats from 2001? It’s okay if you haven’t, I don’t blame you.
Relate to Audience: Behind all the superb acting and catchy music, however, lies a highly controversial and interesting topic. That would be subliminal messaging, and that’s what I’ll be talking to you about today.
Thesis: Subliminal messaging has been a controversial method of manipulation for years.
Preview: I will talk about the different forms of subliminal messages, I’ll tell you about how influential they can be, and I will describe some of the most controversial examples throughout history.

Transition: So let’s start by exploring the types of subliminal messages.

Body

I.MP1: Subliminal messages can be either audio or visual.
According to Webster’s dictionary, the word “subliminal” is defined as “existing or functioning below the threshold of consciousness”.
Basically, this means that your body can sense a subliminal message but it won’t be transferred into consciousness; it’s sensation without perception.

Audio subliminal messages can be achieved by hiding the message at a volume too low to pick up.
Other sounds are played above these messages to mask their identity. Another more famous form of audio subliminal messaging is known as “backmasking”. It often involves music that, when played backward, sends a different message than when played forward. This form of subliminal message was responsible for a wave of hysteria beginning in the 1970s as the media claimed that numerous songs hid satanic messages behind their lyrics.

On the other hand, there are visual subliminal messages. These can take a couple different forms as well.
An image (generally a word) can be quickly flashed and taken away before the subject can consciously perceive what it says. The image is often flashed repeatedly at this rapid pace through something like a commercial.
Subliminal images can also be present as

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