Assignment

Topics: Strategic management, Generic drug, Pharmaceutical industry Pages: 11 (3336 words) Published: June 15, 2014


COURSEWORK / ASSIGNMENT – 1

SUBJECT: STRATEGIC MANAGEMENT
SUBJECT CODE: MGT6303

NAME: HARMEET SINGH KANG
ID NO: SCM–027416 (MFP/2014-05)

TABLE OF CONTENTS

INDEX PAGE NO. Executive Summary………………………………………………………….……………………4 Section 1
CIPLA (Pharmaceutical Company)
Introduction…………………………………………………………………..……………………5 Section 2
PESTLE ANALYSIS
2.1 Political and Legal factors……...………………………..…………………………………....7 2.2 Economical factors…………………………………………………………………………....8 2.3 Social-cultural factors………….………………………………………………………….......8 2.4 Technological factors………….………………………………………………………….......8 2.5 Environment factors…………………………………………………………………………..9 Section 3

SWOT ANALYSIS
3.1Strength……………………………………………………………………………………….10 3.2 Weaknesses…………………………………………………………………………………..11 3.3 Opportunities………………………………………………………………………………...11 3.4 Threats……………………………………………………………………………………….12 Section 4

Porter’s Five Forces Analysis
4.1 Buyer power is low………………………………………………………………………….14 4.2 Supplier power is low……………………………………………………………………….14 4.3 Threats of new entrance…………………………………………………………………….14 4.4 Threats of substitute products………………………………………………………………15 4.5 Rivalry among existing firm’s………………………………………………………………15 Conclusion………………………………………………………………………………………16 Recommendation……………………………………………………………………………….16 References………………………………………….……………………………………………17

EXECUTIVE SUMMARY
This report examines an Indian pharmaceutical industry has a have biggest impact on Cipla in its operating environment, i made a comprehensive analysis Cipla with three analyzing tool, that is PESTEL, SWOT and Porter Five Forces. Starting with PESTEL analysis, political is not the advantage for Cipla, excepting those policy I mentioned in essay, free market index is very low in India.Significant socio-cultural trends identified by the report are the emerging trends, this sector is one of the sectors in Sunrise India. It 'grew by about 10% every year. Indian companies have only 7% of the shares of the global pharmaceutical market, but is expected to become a major player in the drug design innovative and active pharmaceutical ingredients (API). There are 74 FDA-approved manufacturing facilities in India, more than in any country outside the United States. Research firm Global Insight in London estimated that the global market share of the generics sector is India will be increased by 33% over the next 5 years. Three main value creating functions Cipla are: inbound logistics, where the control Cipla's distribution of its products to help ensure the quality and efficiency of the distribution; operations through which the inventory management and the evaluation process rigorous quality help in the creation of value; and marketing and sales, in which advocacy Cipla ensure it remains competitive. We found three resources and capabilities Cipla be your highly efficient supply chain in the world, the reputation of the brand and its effective management of the upper level most valuable Formulation Research and Development at Cipla is carried out by experienced technicians chemical scientists, and. The R & D center is oriented towards the development of technologically challenging products. Over the years, the team of R & D innovation Cipla has created several distinctive technology-based products that improve patient comfort and compliance. Cipla’s mission is to be a leading global healthcare company which uses technology and innovation to meet everyday needs of all patients.

1. PHARMACEUTICAL COMPANY

INTRODUCTION
Cipla Limited is an Indian pharmaceutical company as well as is well known all over the world because of its strong performance and future potential growth. This company maintains world class quality among all their products and services. Since inception caring has...

References: 4. Michael Porter, 1979, Competitive Strategy. New York: The Free Press.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Assignment Ethics Essay
  • Essay about PT 1420 Assignment 3
  • Week 5 Assignments New Essay
  • 5 Written Assignment 5 Unit 5001V1 Revision 1 Essay
  • Week 2 Assignment Essay
  • Essay on Mat 222 Week 1 Assignment
  • Assignment 1 Answer Essay
  • Week One Assignment Essay

Become a StudyMode Member

Sign Up - It's Free