asian culture

Topics: High culture, Culture, Globalization Pages: 9 (1219 words) Published: November 5, 2014
ASN301
Circulation of Asian Popular Culture

Week 1
Introduction

Announcements
• No tutorials in Week 1.
• Students should read and prepare discussion:
Reading for Week 2 Tutorial:
Siriyuvasak, Ubonrat and Hyunjoon Shin. “Asianizing KPop: Production, Consumption and Identification Patterns among Thai Youth” Inter-Asia Cultural Studies, 8.1 (2007): 109-36.
Discussion:
How does pop music, especially J-pop and K-pop,
function as a form of “soft power”?
What are the principal barriers to a trans-Asian cultural
exchange in pop music?
• Sign up for Tutorial presentation topics on the iLearn site.

Overview
• Topics/ Terms
• Requirements

Weekly schedule
Week
Week 1

Date
4-5 Aug

Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9

Topic
Introduction: Glocalisation, “Soft Power,”
and the popular discourse of otherness
11-12 Aug Music
18-19 Aug Manga/Anime
25-26Aug Film
1-2 Sept
Drama
8-9 Sept
Performing Arts
15-16 Sept Advertising
7 Oct(6 OctLabor Day holiday)
13-14 Oct Sport/Exercise

Week 10
Week 11
Week 12
Week13

20-21Oct
27-28Oct
3-4 Nov
10-11Nov

Fashion
Food
Tourism
Conclusion

What is popular culture?
• Culture in opposition to ‘high culture’: Is pop
culture to be identified with commercial
culture, mass produced for mass
consumption? In this sense, is it largely
identifiable as American culture?
• Is it the ‘authentic’ culture of the people? Folk
culture, or working class culture? Cf. the
continuing popularity of the Mulan story in
China and Taiwan, or of fox stories in Japan
and Korea.

What is popular culture?
• Is it a culture of resistance? Does it have political
aims or effects, offering subordinate social groups a
mode of resistance against dominant groups?
• In a postmodern world, is a distinction between high
and popular culture still viable?

What is popular culture?
• Popular culture is constantly changing, and differs
widely in place and time – hence ASN301’s interest in
the possibility of its circulating beyond sites of origin
and changing. What kinds of influences might it have
on social values and institutions?
• Popular culture does not simply flow from the West to
Asia, but also involves what is referred to as ‘trans-Asia cultural traffic’ (transnational cultural flows that occur within different parts of Asia, and increasing flow from
Asia to the West. Is it glocalised at various stages of
flow?

Otherness
• The Other and "Otherness" refers to that which is
alien and divergent from that which is given, such as
a norm, identity, or the self.
• The Other often denotes a different,
incomprehensible self outside of one's own; because
the Other is a mystification fetishized by a hegemonic
subject.

Global and Local
Globalisation and localisation are concurrent
phenomena as twin forces representing two
opposing perspectives on the world, and as a result,
different cultures meet and clash because
globalisation brings diverse populations together in
every aspect of communication and life.
(Yifeng Sun)

Glocalisation
Local accessibility to outside influences centres on the
re-creation of intertextual relations, and a dialogue
between what is ‘universal’ and what is ‘particular’ can revitalise both local and global culture.
Glocalisation is thus capable of bringing the local and
the global together, acting as a curative
cosmopolitanism in an alienating globalised world.

Soft power
• A persuasive approach to international relations,
typically involving the use of economic or cultural
influence, compared with hard power.

Hitch-hiking incident from Kiki
• URSULA: What gives? Doesn't this beautiful girl
catch anyone's eye?
• (In the truck...)
• URSULA: What?! You thought I was a boy??
• DRIVER: Well, you looked like one.
• URSULA: And you didn't notice these beautiful legs?

Queen’s Classroom
(女王の教室 Jyoou no Kyoushitsu 2005 vs
여왕의 교실Yeowangui Kyosil 2013)...
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