Airtel

Topics: Marketing, Bharti Airtel, Strategic management Pages: 14 (3416 words) Published: August 27, 2013
Marketing Assignment
MGN551

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ENVIRONMENTAL ANALYSIS OF
BHARTI AIRTEL

CERTIFICATE OF AUTHENTICITY

Date: 14/11/2012

TABLE OF CONTENT

• Need of Study
• Introduction
• Financial Position
✓ Profit & Loss Statement of Airtel
✓ Balance Sheet of Airtel
• Tools used For Environmental Analysis
✓ SWOT Analysis
✓ PEST Analysis
✓ Porters model
✓ GE Matrix
✓ BCG Matrix
✓ ANSOFF MATRIX
• Marketing Mix of Airtel
• Recommendations
• References

NEED OF STUDY

This report on Bharti Airtel is done to find out certain objective regarding the marketing strategies Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, porter’s five forces etc.

This report on Airtel not just give description about the company but it also talks about the various marketing strategies adopted by the company, SWOT analysis of Airtel helps to find out the weak points of the company and to find out the measures to overcome this problem. Objective of study are:

• What marketing strategies the Airtel is implementing to increase its market share and remain in limelight. • To find who are the competitors of the Airtel.
• To Do Environmental Analysis of Airtel

Introduction
Bharti Airtel Limited is a leading integrated telecommunications company with its operations in 23 countries across Asia and Africa. It’s a Public Limited company Established on 7th July 1995 by Mr. Sunil Bharti Mittal. Its Headquarters is in New Delhi of India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India Airtel is providing Telemedia services in 87 cities. In India, airtel is offering 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In February 2012 the Bharti Airtel had over 246 million customers across its operations. It is fourth largest mobile operator in the world. Airtel is listed on the Bombay stock exchange and National Stock Exchange of India. The Company is having Issued Share Capital of 3,797,530,096 as on September 30, 2012. In year 2012 the Employees strength in Airtel is Approximately 20892. Singtel, Bharti Airtel and Vodafone are Parent companies of Airtel where Airtel Africa, Airtel Bangla, Airtel Sri Lanka and Airtel Digital TV are the subsidiary companies of Airtel. In India and Asia its customer base is 193,158,000 GSM Mobile, 7455000 Digital TV services, 325000 Telemedia Customer. CORE VALUES OF AIRTEL

• Performance
• Dynamism
• Leadership
• Innovation

CUSTOMER SEGMENTATION OF AIRTEL
• Achievers-Consisting of professionals and executives who want quick and efficient service. • Funsters- young people who want fun and entertainment, mobile is a gadget for them. • Productivity-Enhancer for traders, plumber’s electricians for who mobile is a productive tool. • Social Callers- consisting of young girls/ wives who make calls to stay in touch with their loved one/ friends and at times to flaunt it as a status symbol.

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PROFIT & LOSS ACCOUNT OF BHARTI AIRTEL
|Profit & Loss account of Bharti Airtel |------------------- in Rs. Cr. ------------------- |

| | | | |Income...
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