AIR ASIA
TABLE OF CONTENTS
INTRODUCTION
This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report, it’s also stated types of new management accounting technique and the important of these techniques. Besides, this report also explain in detailed about balanced scorecard for example, the definition, person that responsible in introduce this techniques and how this technique can be apply in the organisation and help the organisation to improve their service. There is also a brief description of the background of the AirAsia to explain the main activities carried out by this company. The competitive environment analysis for AirAsia Berhad is thoroughly scrutinised to examine the driving determinants that attributed to the organisation’s competitive advantage in the industry. Further analysis using the Ansoff Matrix, lends evidence to the successful growth of the organization. The study concludes by adopting the balance scorecard framework to evaluate the organization from four pertinent perspectives of an organization which includes financial performance, customer knowledge, internal business process and learning and growth.
LITERATURE REVIEW
Worldwide competitive pressures, deregulation, growth in the service industry and advances in information and manufacturing have changed the nature of our economy and caused many manufacturing and service industries to dramatically change the way in which they operates. These changes, in turn have prompted the development of innovative and new management accounting techniques practices. New management techniques consist of Target Costing, Benchmarking, Activity Based Costing (ABC), Strategic Management Accounting, Strategic Management Costing, Benchmarking and others. For example, ABC system have been developed and implemented in many organizations. Balanced scorecard is
INTRODUCTION
This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report, it’s also stated types of new management accounting technique and the important of these techniques. Besides, this report also explain in detailed about balanced scorecard for example, the definition, person that responsible in introduce this techniques and how this technique can be apply in the organisation and help the organisation to improve their service. There is also a brief description of the background of the AirAsia to explain the main activities carried out by this company. The competitive environment analysis for AirAsia Berhad is thoroughly scrutinised to examine the driving determinants that attributed to the organisation’s competitive advantage in the industry. Further analysis using the Ansoff Matrix, lends evidence to the successful growth of the organization. The study concludes by adopting the balance scorecard framework to evaluate the organization from four pertinent perspectives of an organization which includes financial performance, customer knowledge, internal business process and learning and growth.
LITERATURE REVIEW
Worldwide competitive pressures, deregulation, growth in the service industry and advances in information and manufacturing have changed the nature of our economy and caused many manufacturing and service industries to dramatically change the way in which they operates. These changes, in turn have prompted the development of innovative and new management accounting techniques practices. New management techniques consist of Target Costing, Benchmarking, Activity Based Costing (ABC), Strategic Management Accounting, Strategic Management Costing, Benchmarking and others. For example, ABC system have been developed and implemented in many organizations. Balanced scorecard is
References: i. http://www.elixirpublishers.com/articles/1351762459_51%20(2012)%2011164-11171.pdf ii. https://balancedscorecard.org/Resources/AbouttheBalancedScorecard/tabid/55/Default.aspx iii. http://en.wikipedia.org/wiki/AirAsia iv. http://www.investopedia.com/terms/b/balancedscorecard.asp v. https://balancedscorecard.org/Resources/AbouttheBalancedScorecard/tabid/55/Default.aspx vi. http://en.wikipedia.org/wiki/Balanced_scorecard vii. AirAsia, Annual Report 2012