Topics: Risk, Marketing, Singapore Pages: 1 (337 words) Published: April 7, 2013
I think its wrong part!!! Because you didn't mention clearly how religion affect consumer behavior in both country you only on Chinese and Malays,,,and didn't mention how religion affect decision, etc

Consumer behavior
Consumer satisfaction is critical for success of any organization (Scribd, n.d). Understanding consumer spending patterns can well be achieved through good analysis of consumer behavior. Consumer behavior can be defined as all activities leading to acquisition of a product or service (Mokhlis, 2006). In Malaysia, the consumers can be divided into Malays and Chinese groups (Sian, 2009). Major channels of advertisements are through newspapers and through communication with friends (Sian 2009). Both Malays and Chinese are very cautious and usually demand a lot of information prior to making purchases (Sian, 2009). In analyzing and marketing products in Malaysia, critical analysis of the two groups is essential. Malays require a greater amount of information as compared to much richer Chinese population (Sian, 2009). Chinese are less religious and more urban contrary to Malays who are more religious and mostly leave in rural areas (Sian, 2009). Chinese are more willing to accept risk and therefore can be able to invest in many risky products (Lau et al, n.d). Comparing with Australia, Consumers are much willing to avoid risk and will apply all efforts in avoiding purchase of products which they are not sure about (Bennett and Cierpicki, n.d). In Australia, consumers largely rely on market information rather than word of mouth (Bennett and Cierpicki, n.d). Christianity values further dictate Australians spending patterns (Religion in Australia, 1996). Similar spending patterns and culture between the two countries The two countries have put significant efforts in promoting multi cultural programs with efforts to link the two cultures; this has been made possible through different festivals held (Australia Malaysia Institute, n d). The two...
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