7 Habits of Highly Effective People
REPORT ON MARKET RESEARCH
Domestic market: India
International markets: Brazil and Bangladesh
Product: E-bike
1. INTERNATIONAL MARKET
BANGLADESH
Bangladesh has also some opportunities and some problems. Recently introduced privatization policy is now become helpful for international business in Bangladesh. It can be expected that in the near future the country will begin to get the fruits of international business in the new open market economy.
PESTAL ANALYSIS
1.1: Economic Environment
Bangladesh has suffered the stigma of a disaster -prone drought-ridden country for many years having a developing economy. Since then it has dropped steadily to about 2%. Export earnings have risen by 40 billion in the past three years to US $ 2.7 billion. In the past 20 years Bangladesh’s annual rate of GDP growth has been among the lowest in the region, averaging about 4%. It has the world’s highest population density. One of concern is Bangladesh’s low domestic savings rate. Last year it reached only 7.5% and investment rates have also been sluggish, averaging about 12% of GDP. The government plans to make the taka fully convertible on the capital account over the next year or two (1996, 1997). In recent years it has been stable, depreciating by only about 2%.
1.2: Political and Legal Environment
Bangladesh has a democratic form of government. The principles of absolute trust and faith in the almighty Allah, nationalism, democracy and social justice constitute the fundamental principles of the state policy. The president is the head of the state and the Prime Minister is the head of the government. The Prime Minister is assisted by a council of ministers. From the very beginning of the country the sky of the politics had always been cloudy. After 9 years regime of military government, a general election was held. The Bangladesh nationalist party came in power. To boost the economy the government introduced monetary and
Domestic market: India
International markets: Brazil and Bangladesh
Product: E-bike
1. INTERNATIONAL MARKET
BANGLADESH
Bangladesh has also some opportunities and some problems. Recently introduced privatization policy is now become helpful for international business in Bangladesh. It can be expected that in the near future the country will begin to get the fruits of international business in the new open market economy.
PESTAL ANALYSIS
1.1: Economic Environment
Bangladesh has suffered the stigma of a disaster -prone drought-ridden country for many years having a developing economy. Since then it has dropped steadily to about 2%. Export earnings have risen by 40 billion in the past three years to US $ 2.7 billion. In the past 20 years Bangladesh’s annual rate of GDP growth has been among the lowest in the region, averaging about 4%. It has the world’s highest population density. One of concern is Bangladesh’s low domestic savings rate. Last year it reached only 7.5% and investment rates have also been sluggish, averaging about 12% of GDP. The government plans to make the taka fully convertible on the capital account over the next year or two (1996, 1997). In recent years it has been stable, depreciating by only about 2%.
1.2: Political and Legal Environment
Bangladesh has a democratic form of government. The principles of absolute trust and faith in the almighty Allah, nationalism, democracy and social justice constitute the fundamental principles of the state policy. The president is the head of the state and the Prime Minister is the head of the government. The Prime Minister is assisted by a council of ministers. From the very beginning of the country the sky of the politics had always been cloudy. After 9 years regime of military government, a general election was held. The Bangladesh nationalist party came in power. To boost the economy the government introduced monetary and