4ps Analysis Bmw

Topics: BMW, 2000s automobiles, 2010s automobiles Pages: 2 (302 words) Published: April 25, 2012
4ps Analysis
BMW’s Headquarters is located in Munich, Germany. BMW Is one of the most successful multi brand premium automobile manufacturers in the world. BMW manufacturers, distributes and sells cars. Their range includes sedans, coupes and convertibles. BMW is the parent company of Rolls-Royce and owns Minnie cooper. They were the former owners of Rover. BMW operates under three segments, vehicles, motorcycles and financing. 1. BMW Vehicles

2. BMW Financing
3. BMW Motorcycles’
The company’s slogan in English is the ultimate driving experience - “sheer driving pleasure” BMW has 11 different models:
* BMW c1
* BMW 1 series,
* BMW 3 series,
* BMW 5series,
* BMW 6series,
* BMW 7 series
* BMW X3,
* BMW X5,
* BMW x 6,
* BMW Z4,
* BMW M5,
* BMW M6,
BMW pricing strategy is a competitive orientated strategy. Depending on the different models, for example the BMW 3series would be in the same price range as the Audi, VW, and Alfa Romeo. The bigger cars would be competitive with Mercedes, etc.

This is because research shows the car industry is large and production costs are not as important. Creating the largest profit is not as necessary as it would be for a smaller company. Place/distribution

BMW use superior market dealerships and imports for non dealer networked countries. They have four manufacturing plants in the UK and more than 156 dealers in the UK who are franchised to sell BMW cars and additional 148 dealers are franchised to sell minis. Worldwide BMW operates in over 100 countries worldwide, 4000plus dealers. Promotion:

BMW has been using the same advertising company since 1979, WRS has looked after BMWs broad range of advertising. The Agency uses television for branding campaigns and new car launches, outdoor campaigns. BMW has an association with James Bond films.

BMW films, viral marketing
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