3d Innovation
3D INNOVATION
Strategic Marketing & Planning
Term Report
Atrium Cinemas – 3D Innovation
Mandviwalla Entertainment
Submitted To:
Mr. Ejaz Wasay
Submitted By:
Naureen Ansari – 8696
Sonia Shekdar – 8774
UmairUddin Badar – 11124
Section -
Date of Submission
1/12/2012
LETTER OF TRANSMITTAL
December 1st, 2012
Mr. Ejaz Wasay
Lecturer Strategic Marketing & Planning
Institute of Business Management
Korangi Creek
Karahi-75100, Pakistan
Dear Mr. Wasay,
Subject: Submission of term report on “Atrium Cinemas – 3D Innovation”
Here is the term report on “Atrium Cinemas – 3D Innovation” you asked us to prepare.
The purpose of this report is to give detailed information about 3D Innovation at Atrium Cinemas and how the process of innovation at Atrium Cinemas has served as the strategic marketing tool towards the success of the brand. This report will prove to be useful in understanding the Cinema industry, the presence of Mandviwalla Entertainment and their strategic progress in maintaining the brand name through revolutionizing entertainment.
The data which has been used in this report is authentic.
Sincerely,
Naureen Ansari – 8696
Sonia Shekdar – 8774
Umair Uddin – 11124
Acknowledgements
In the name of Allah, the Most Beneficent, the Most Merciful.
Making this report has been a pleasurable experience. The knowledge and experience gained is immeasurable. It not only gave us knowledge about the strategic development of Mandviwalla Entertainment but also let us understand a new industry and its functions. One of the most pleasant parts of writing this report is the opportunity to thank those who have contributed to it.
1- Mr. Ejaz Wasay for believing in us that we will be able to come up with good information working on 3D innovation of Atrium.
2- Ms. Anita Kenneth, HoD - Marketing at Atrium Cinemas for her constant support and coordination.
3- Mr. Nawab Hassan
Strategic Marketing & Planning
Term Report
Atrium Cinemas – 3D Innovation
Mandviwalla Entertainment
Submitted To:
Mr. Ejaz Wasay
Submitted By:
Naureen Ansari – 8696
Sonia Shekdar – 8774
UmairUddin Badar – 11124
Section -
Date of Submission
1/12/2012
LETTER OF TRANSMITTAL
December 1st, 2012
Mr. Ejaz Wasay
Lecturer Strategic Marketing & Planning
Institute of Business Management
Korangi Creek
Karahi-75100, Pakistan
Dear Mr. Wasay,
Subject: Submission of term report on “Atrium Cinemas – 3D Innovation”
Here is the term report on “Atrium Cinemas – 3D Innovation” you asked us to prepare.
The purpose of this report is to give detailed information about 3D Innovation at Atrium Cinemas and how the process of innovation at Atrium Cinemas has served as the strategic marketing tool towards the success of the brand. This report will prove to be useful in understanding the Cinema industry, the presence of Mandviwalla Entertainment and their strategic progress in maintaining the brand name through revolutionizing entertainment.
The data which has been used in this report is authentic.
Sincerely,
Naureen Ansari – 8696
Sonia Shekdar – 8774
Umair Uddin – 11124
Acknowledgements
In the name of Allah, the Most Beneficent, the Most Merciful.
Making this report has been a pleasurable experience. The knowledge and experience gained is immeasurable. It not only gave us knowledge about the strategic development of Mandviwalla Entertainment but also let us understand a new industry and its functions. One of the most pleasant parts of writing this report is the opportunity to thank those who have contributed to it.
1- Mr. Ejaz Wasay for believing in us that we will be able to come up with good information working on 3D innovation of Atrium.
2- Ms. Anita Kenneth, HoD - Marketing at Atrium Cinemas for her constant support and coordination.
3- Mr. Nawab Hassan
References: http://www.business.gov.au/BusinessTopics/Innovation/Pages/Whatisinnovation.aspx http://tribune.com.pk/story/399957/the-sultan-of-screens/ http://en.wikipedia.org/wiki/3D_film http://ramblerz.wordpress.com/2011/01/27/atrium-cinemas-karachi-the-first-digital-3d-cinema-in-pakistan/