3301 Mkt Exam 2 Questions
STUDY Before the Exam
Question 1
Macy's is considered which type of organizational customer?
Answer
| | Producer. | | | Intermediary. | | | Government. | | | Nonprofit. |
2 points
Question 2
"From a marketing perspective, product quality primarily depends on, "
Answer
| | the price of a product. | | | a product working as it is supposed to work. | | | quality control procedures used during manufacturing. | | | the customer's specific requirements and needs. | | | the features of products offered by competitors. |
2 points
Question 3
______ are a boom-or-bust business.
Answer
| | Accessories | | | Professional services | | | Installations | | | Specialty | | | Supplies |
2 points
Question 4
Raw materials
Answer
| | are treated as expense items. | | | are unprocessed but eventually become part of a final physical good. | | | include both farm products and natural products. | | | move to the next production process with little handling. | | | All of these alternatives are correct. |
2 points
Question 5
"Wu Chen frequently travels to Caracas, Venezuela where the only hotel he will stay at is the Crown Prince Hotel. His level of brand familiarity toward the Crown Prince Hotel is ______ "
Answer
| | brand awareness. | | | brand familiarity. | | | brand rejection. | | | brand recognition. | | | brand insistence. |
2 points
Question 6
Business market researchers commonly use ______________ because of their flexibility.
Answer
| | mail questionnaires | | | focus group interviews | | | personal interviews | | | telephone interviews | | | none of these choices is a good answer. |
2 points
Question 7
When looking at NAICS codes:
Answer
| | "The fewer numbers in the code, the more general the industry classification is." | | | "The more numbers in the code, the more general the industry classification
Question 1
Macy's is considered which type of organizational customer?
Answer
| | Producer. | | | Intermediary. | | | Government. | | | Nonprofit. |
2 points
Question 2
"From a marketing perspective, product quality primarily depends on, "
Answer
| | the price of a product. | | | a product working as it is supposed to work. | | | quality control procedures used during manufacturing. | | | the customer's specific requirements and needs. | | | the features of products offered by competitors. |
2 points
Question 3
______ are a boom-or-bust business.
Answer
| | Accessories | | | Professional services | | | Installations | | | Specialty | | | Supplies |
2 points
Question 4
Raw materials
Answer
| | are treated as expense items. | | | are unprocessed but eventually become part of a final physical good. | | | include both farm products and natural products. | | | move to the next production process with little handling. | | | All of these alternatives are correct. |
2 points
Question 5
"Wu Chen frequently travels to Caracas, Venezuela where the only hotel he will stay at is the Crown Prince Hotel. His level of brand familiarity toward the Crown Prince Hotel is ______ "
Answer
| | brand awareness. | | | brand familiarity. | | | brand rejection. | | | brand recognition. | | | brand insistence. |
2 points
Question 6
Business market researchers commonly use ______________ because of their flexibility.
Answer
| | mail questionnaires | | | focus group interviews | | | personal interviews | | | telephone interviews | | | none of these choices is a good answer. |
2 points
Question 7
When looking at NAICS codes:
Answer
| | "The fewer numbers in the code, the more general the industry classification is." | | | "The more numbers in the code, the more general the industry classification