MEDIA CULTURAL AND SOCIETY: MEDIA TEXT: In media studies‚ the word ‘text’ is used to describe any media product such as TV programmes‚ photographs‚ films ‚ either on video or in the cinema ‚ newspaper articles ‚ radio programmes ‚ advertisements‚ video games or web pages. ‘Text’ are therefore the main point of our study in understanding how media languages create meaning. * One of the keys to understanding the meanings in the texts in the use of codes. CODES: * Rules or conventions by
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Ditewig-Morris in her article corroborates Tania Modleski’s notion that a recurring and curious semiotic binary exists in Hitchcock’s work when he presents “woman-in-glasses” which signify an aberrance in female spectatorship and also the auteur’s quiet admiration for
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Submitted to: Dr. Serwat Rasul Prepared by: Basharat Rasheed Mirza‚ MPhil. Linguistics‚ NCBA & E‚ Gujrat. Contents • Introduction • Objectives • Literature Review ▫ The Term: Discourse ▫ The Term: Discourse Analysis ▫ Multimodal Discourse Analysis ▫ Semiotic Analysis • Data and Research methodology • Data Analysis • Conclusion • References Introduction • DA has emerged as a separate discipline and a significant field in linguistics. • The field of DA is so vast that other disciplines like Sociology
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distinct from those of other sellers’. (1) The discussion of this essay will be to analyse two chosen brands‚ the brands being ‘Apple’ and ‘Coca-Cola’‚ then a comparison of the brands will be undertaken. Analysing the semiotics of these brands will help to better understand them; semiotics can be defined as ‘Regarding symbolism and how people interpret meaning from words‚ sounds‚ and pictures.’ (2) Emotional and psychological aspects will also be discussed‚ as well as the brands symbolic and cultural
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The belief that gender roles are inherently biological is a cultural fallacy‚ which can lead to an inability to effectively communicate when we do not assess each individual’s personality. Research of this topic is necessary in order to learn how to completely understand how to communicate. When trying to communicate with an individual there are more variables than simply gender that need to be assessed. However‚ there are many ways that society implies that this is not necessary. Our society has
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literature is used to question the meaning of community‚ to explore conflict and further analyse the cultural semiotics of a community.In Alice Walker’s “Everyday Use” and Nathaniel Hawthorne’s “Young Goodman Brown”‚ community creates a segregation between personal semiotics and communal tradition.Communities require the evolution of the forbidden to forge the prospering of cultural semiotics and acceptance of ‘otherness’ influences.This essay explores the aspect of exclusion within a community; continuing
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Kong August 2001 The study explores the dynamics of the words and the world of Hong Kong represented in its warnings. In other words‚ it studies how space is construed through meaning. The study examines warning signs by using contrastive social semiotics in three aspects: the signs themselves as material space‚ the location of the signs in temporal and spatial space‚ and the participation of hearers and speakers in social space. The sample consisted of 1200 warning signs collected at public places
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syllable in a word or phrase as it is pronounced ______4. Semiotics is defined as the study of signs. ______5. Noise is anything that distorts a message by interfering with the communication process. ______6. The sender is the individual‚ group‚ or organization who initiates the communication process. ______7. Language is social interaction where at least two agents share a common set of signs and a common set of semiotic rules. ______8. Without the feedback‚ the sender can still confirm
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and devalues objects‚ such as the flamingo. Price also used a simile to create a great visual of what she thought American culture was like. She compared our culture to‚ “[being] like a line of semiotic sprouts.” She draws attention to this simile by using alliterations of “like a line‚” and “semiotic sprouts.” It is not exactly a compliment to be compared to a plant‚ not to mention how boring and uninteresting it is. This phrase paints a picture in our heads of sprouts just sitting there droning
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Scars are special zones of the body tissue resulting from a process of wound healing. There are various types of scars and they can be located anywhere on the body. However‚ from the point of view of semiotics‚ scars may signify distinct things to different people. Firstly‚ scars are often caused by injuries or surgeries. So‚ they are automatically associated with pain and illness. Therefore‚ they trigger an instinctive scare. When people see a person with a lot of scars the first idea‚ that
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