The 2012 Summer Olympics‚ officially the Games of the XXX Olympiad‚[2] and also more generally known as London 2012‚ was a major international multi-sport event‚ celebrated in the tradition of the Olympic Games‚ as governed by the International Olympic Committee (IOC)‚ that took place in London‚ United Kingdom‚ from 27 July to 12 August 2012. The first event‚ the group stages in women’s football‚ began two days earlier‚ on 25 July.[3][4] More than 10‚000 athletes from 204 National Olympic Committees (NOCs)
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Beijing 2008 Olympic Sponsorship By Serena Gao Beijing 2008 Olympiad is not only a stage of athletic sports‚ but also brings a wide stage to the enterprises which want to propagandize themselves by dint of the Olympic Games. The Beijing 2008 Sponsorship Program consists of three tiers of support‚ including the Beijing 2008 Partner‚ the Beijing 2008 Sponsor‚ and the Beijing 2008 Supplier. Up to 8th Jun 2008‚ the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) has signed
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Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. The major reason as to why Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics was to repair their image before the Olympics. Several agencies around the world were invited to discuss a contract with Chinese officials about the pre-games PR strategies‚ media training‚ and market research on Western perceptions of China. This was done
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The 2008 Olympics’ Impact on China From new construction projects to attracting the spotlight‚ the Olympics will have a lasting effect on China by Lee M. Sands For the PRC leadership and most Chinese‚ the July 13‚ 2001 International Olympic Committee (IOC) announcement that Beijing would host the 2008 Olympic Games marked China’s emergence as a major global player. Just as the 1964 Tokyo Olympics and the 1988 Seoul Olympics propelled Japan and South Korea onto the global stage‚ the 2008 Beijing
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BEIJING 2008: A DIGITAL OLYMPICS Known in China as “Superfish‚” Michael Phelps was on his way to achieving his goal of eight gold medals. His most difficult competition was the 100-meter butterfly. On PCs‚ cell phones‚ electronic billboards‚ and televisions‚ millions of viewers worldwide watched him win the event by .01 seconds. The results appeared on the screens almost in real time. If you did not see this exciting race‚ you can access it on YouTube. This was only one component in the “most wired
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India first participated in Olympics in 1900 in Paris. The country was repre sented by Norman Pritchard‚ an Anglo Indian who was holidaying in Paris during that time. The Indian Olympic Association is responsible for the preparation and participation of competitors in the Olympic Games as well as in Regional events like Commonwealth and Asian Games. There is a separate federation at national level in each game/sport which assists the Indian Olympic Association and preparation of
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Sqn Ldr SUBHASH C SINGH 2011 “PROSPECT OF INDIAN SPORTS IN LONDON OLYMPICS AFTER THE RESULTS OF CWG 2010” Abstract: The Common Wealth Games 2010 medal tally speaks so many stories that should be heard by everyone and be used to shape the future that is beckoning in the shape of these medals. It is a story of India’s youth. CWG success was scripted by India’s NEXT Generation. We all saw Saina Nehwal win that last Gold. We cheered her‚ we cried with her‚ and we were proud to be in the same country
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disappointment in 2001 dreams became reality and the unique opportunity was granted to the Chinese delegates at the bidding for the Olympic Games. The event not only represents the promotion of athleticism‚ but also marks the first step of China emergence as a major global player. It was no coincidence that the opening ceremony of the games was on 8th of August 2008. The date was no ordinary date‚ 8 is considered a blessed number in China‚ representing luck and wealth‚ it symbolizes improvement and
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trudgen to Western swimming competitions‚ after copying the front crawl used by Native Americans. Due to a British dislike of splashing‚ Trudgen employed a scissor kick instead of the front crawl’s flutter kick. Swimming was part of the first modern Olympic Games in 1896 in Athens. In 1902 Richmond Cavill introduced the front crawl to the Western world. In 1908‚ the world swimming association‚ Fédération Internationale de Natation (FINA)‚ was formed. Butterfly was developed in the 1930s and was at first
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For the Love of the Game: Global Sporting Habits and Implications for Marketers Euromonitor International : Strategy Briefing August 2008 Strategy Briefings World List of Contents and Tables Executive Summary ................................................................................................................................................ 1 Drivers ..........................................................................................................................
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