“Which Is the Most Successful Fashion Company in the Department and General Store Sector of the Uk Fashion Industry for Men Aged 25-34”

“WHICH IS THE MOST SUCCESSFUL FASHION COMPANY IN THE DEPARTMENT AND GENERAL STORE SECTOR OF THE UK FASHION INDUSTRY FOR MEN AGED 25-34”

CONTENTS

0. DEFINING SUCCESS…………………………………………………………………………. pg 3 1.1 Market Research……………………………………………………………………….. Pg 3
2.0 Secondary Research Findings…………………………………………………………. Pg 5 2.1 Horizontal Analysis……………………………………………………………………. Pg 5 2.1.1 Turnover……………………………………………………….....………………. Pg 5 2.1.2 Gross Profit…………………………………………………………….………… Pg 7 2.1.3 Operating Profit…………………………………………………….…………..Pg 9 2.2 Vertical Analysis……………………………………………………………..……….. Pg 10 2.2.1 House of Fraser………………………………………………………………. Pg 10 2.2.2 M&S and Debenhams……………………………………………………… Pg 11
3.0 Primary Research Data…………………………………………………………………. Pg 12 3.1 Aim………………………………………………………………………………………….. Pg 12 3.2 Objectives………………………………………………………………………………... Pg 12 3.3 Methodology……………………………………………………………………………. Pg 12 3.4 Method…………………………………………………………………………………….. Pg 15 3.5 Results…………………………………………………………………………………….. Pg 16 3.6 Ethical Considerations…………………………………………………………….. Pg 16 3.7 Potential Limitations……………………………………………………………….. Pg 17
Bibliography
Appendix

“WHICH IS THE MOST SUCCESSFUL FASHION COMPANY IN THE DEPARTMENT AND GENERAL STORE SECTOR OF THE UK FASHION INDUSTRY FOR MEN AGED 25-34”

1.1 Defining Success

Success can be measures in many different ways, through monetary value and finances, memorable advertising and marketing, but to many, success is a personal opinion. In terms of fashion it could be based upon the consumers like for the brands product, or an advertising campaign that made a positive impression on them. Many brands today are sporting a CSR approach and are trying to give back to the environment or community. This factor to some is something that will place many brands higher above others in personal preference.
To define success, more