Value creation Airbus vs
Introduction
For this analysis of Boeing and Airbus, only the commercial planes are taken into consideration. Thus, we will not analyze the military aspect as well as the private jet market.
Value proposition
This part is going to analyse Airbus and Boeing value proposition: targeting audience, main value provided through services, the company’s major competitors, and how LinkedIn differs from them.
From a customer perspective, value proposition is a statement of a specific target customer group within the product/market segment and a set of critical benefits or results you intend to offer to that target customer group. It is also the costs customers have to pay to obtain those benefits.
First of all, Boeing and Airbus have only one type of customers if we take into account only the commercial planes, airline companies. However, each airline company has different needs. Indeed, a low-cost company as Easyjet will look more for small or medium planes, fuel-efficient, able to carry passengers between small and medium airports. On the contrary, Qatar airways, that has built its reputation on its services and business classes, will look mainly for big jumbo jets able to carry lots of people and offering them the possibility to design luxurious business class. However, both Boeing and Airbus produce small, medium and big planes, and secondly airline companies need to buy planes from the two companies in order to stay independent as much as possible. That is why even if they are different, airline companies can be considered as a single type of customer for Boeing and Airbus.
As explained previously, airline companies do not always have the same objectives, with different approaches regarding their services and destinations. Some of them, categorized as low-cost, have for main goal to carry passengers at the lowest price. This is possible by buying small or medium planes, fuel efficient, and by serving small or medium airports. Indeed, they do not need big jumbio
For this analysis of Boeing and Airbus, only the commercial planes are taken into consideration. Thus, we will not analyze the military aspect as well as the private jet market.
Value proposition
This part is going to analyse Airbus and Boeing value proposition: targeting audience, main value provided through services, the company’s major competitors, and how LinkedIn differs from them.
From a customer perspective, value proposition is a statement of a specific target customer group within the product/market segment and a set of critical benefits or results you intend to offer to that target customer group. It is also the costs customers have to pay to obtain those benefits.
First of all, Boeing and Airbus have only one type of customers if we take into account only the commercial planes, airline companies. However, each airline company has different needs. Indeed, a low-cost company as Easyjet will look more for small or medium planes, fuel-efficient, able to carry passengers between small and medium airports. On the contrary, Qatar airways, that has built its reputation on its services and business classes, will look mainly for big jumbo jets able to carry lots of people and offering them the possibility to design luxurious business class. However, both Boeing and Airbus produce small, medium and big planes, and secondly airline companies need to buy planes from the two companies in order to stay independent as much as possible. That is why even if they are different, airline companies can be considered as a single type of customer for Boeing and Airbus.
As explained previously, airline companies do not always have the same objectives, with different approaches regarding their services and destinations. Some of them, categorized as low-cost, have for main goal to carry passengers at the lowest price. This is possible by buying small or medium planes, fuel efficient, and by serving small or medium airports. Indeed, they do not need big jumbio