THE GOAL OF THIS COURSE is to understand how strategic operations decisions impact the performance of the firm. The key will be to understand the link between the operating system configurations, the customer experience, and the financial performance of the firm. We will approach operations strategy by taking a holistic view that incorporates competitive strategy, financial evaluation, and the customer experience. Operations strategy is a plan for developing assets and configuring processes such that the resulting competencies maximize value for stakeholders. We focus on decisions and challenges that many firms face: assessing the attractiveness of a firm’s operating system from an investor/external perspective and a management/internal perspective. Then we study building competencies in-‐‑house…
drivers of successful strategic alliances as well as the risk and problems as seen in through…
1. This strategy seeks to enhance the long-term competitive advantage of a company by forming alliance with its competitors.…
By earning $975 million in the first 3 quarters of 2009 and having $33.3 billion in cash, despite a collapse in global car sales, it proved that VW is a formidable competition. They bought 20% shares of Suzuki Motors to gear an assault on the rapidly growing markets of Southeast Asia and India, which were uncharted territories for VW. With German engineering and affordable prices, they planned to take away customers of Toyota, Honda, Ford and other cars.…
A strategic partnership was defined by David Teece as a web of agreements whereby two or more partners share the commitment to reach a common goal by pooling their resources together and coordinating their activities. Robert M. Grant (2005) also put it that strategic partnership makes “a wide array of opportunities become available". For example, Atlas Copco in Nigeria is in a strategic relationship with two companies which are R.T. Briscoe Plc and United Technical and Allied Services Ltd (UTAS) which is a division of chellarams Plc. These two companies are given service and customer support and of course credit facilities by Atlas Copco while they in turn help to promote the sales of Atlas Copco products and at the same time improving their own business. “The business synergy between besides giving UTAS and “R.T Briscoe” the franchise to market products from Atlas Copco across the country also equip them with the necessary International technical training and knowledge needed to serve growing Atlas Copco clientele in Nigeria”. One of the basic advantage Atlas Copco Nigeria is enjoying from this relationship is the few sales people on its pay roll because in the absence of this relationship, Atlas Copco will need to have a great number of sales people on its pay roll (increase in cost) to cover the markets where R.T. Briscoe and UTAS are helping to cover.…
structures. The recommendations are all sensible; you’d apply them to any business arrangement. Alliances, however, are not just any business arrangement. They demand a high degree of interdependence between companies that may continue to compete against each other in the marketplace. They require the ability to navigate – and often to actively leverage – significant differences between partners’ strengths and operating styles. These characteristics make the common wisdom about alliance management both incomplete and misleading, causing companies to ignore or underemphasize other, potentially more important drivers of success. To begin achieving reliably higher success rates with their alliances, companies need to shift their focus to five principles that complement the conventional advice. This means:…
References: Ahn, P.T.T. et al., 2006. Knowledge Acquisition from Foreign Parents in International Joint Ventures: An…
This summary provides a review of the strategic management. . It will first develop an understanding of relational and alliance perspectives, secondly it will demonstrate an awareness of the literature covered and finally highlight the implications.…
Andrew Brown and Phil Hogg, Special to Financial Post | May 16, 2012 4:42 PM…
Cooperation in business is a new type of strategy which is used by managers all over the world. For many organizations in many industries, the current business environment compels the use of collaborative alliances as an essential component of strategy. This concept called ‘Strategic Alliances’. The objective of this cooperation is to gain access in new markets and new supply sources, capitalize on technology and become more profitable. Companies may share resources, information, capabilities and risks to achieve this objective. In this research, I am going to present how strategic alliances work in related to our main article “Strategic intent”.…
The intent of this report is to analyse the strategic management of Thai automotive industry, focus on a case study of Toyota Motor Thailand Company Limited. The relevant data and information are selected, evaluated and analysed. The results clearly suggest that this industry is very attractive to investors. The firm should compete with offensive strategies. With strong strategic capabilities and opportunities in the industry, the firm has ability to compete in exist markets and also can expand to the new markets in the near future. The firm is now the leader among other principle players, such as Isuzu, Honda, and Nissan. Therefore, it can be said that Toyota Motor Thailand will be the winner in Thai automotive industry in the future. Furthermore, its dominance is likely sustainable, because it has ability to manipulate the industry the way it want, such as the environmentally friendly and fuel-efficient vehicles. However, if see in the 3 scenarios it can be concluded that Optimistic scenario, supports from government and other environmental factors may lead to the higher growth rate in the future. Because the firm has higher strategic capabilities, it will still be the winner in the future. Likely scenario, the market growth is unpredictable because the environmental factors are uncertain. The market growth may steady at the same level. All principle players will maintain their status, so, the firm will still play as the leader. Pessimistic scenario, there will be a very high competitive industry. Principle players could improve their strategic capabilities to compete in the market. The firm may lose the leader position in the future.…
To see the importance of an alliance, there will be a short comparison of strategic alliances and traditional relationships. Seven distinctions may emerge: Alliances explore the wellsprings of costs and afterwards minimise them. Traditional relationships push costs to others. This is the result of traditional win-lose negotiating the zero-sum game. Alliances concentrate on a definitive client, and partners give value that clients pay for. Traditional relationships perspective value as an expense, where there is a perceived trade-off. Low-cost offers typically win, bringing about procedure and product issues. Alliances comprehend losses, bottlenecks and variability. They improve frameworks to accomplish…
Run Run Shaw Library Copyright Warning Use of this thesis/dissertation/project is for the purpose of private study or scholarly research only. Users must comply with the Copyright Ordinance. Anyone who consults this thesis/dissertation/project is understood to recognise that its copyright rests with its author and that no part of it may be reproduced without the author’s prior written consent.…
They have found a relative failure about their firm “Porsche”. As I understand, Porsche had a competition with the Volkswagen and they wanted to buy some of this firm. Oppositely, situation acted in a very different manner, so that, in finally Volkswagen had bought Porsche. This was an enormous strategic fault.…
The proposal of the new investment into vehicle industry is to open a brand new market which will be involvement into vehicle market. It’ll be modified to meet the objectives and goals of Sony Corporation whereby car will be included with Sony products to make it become luxurious car, not to abide green environment promise.…