Res 320
Experimentation Critique
George Reyes
Res 320
October 8, 2012
Armand Di Cianni
Experimentation Critique Abstract Research on supply chain strategy has emphasized the importance of ensuring the supply chain for a product is appropriately aligned with the characteristics of that product and the market for which it is intended. The current study synthesizes theory from supply chain management, entrepreneurship, and marketing, and examines the results from a case study of multiple supply chains that were formed to launch products based on disruptive innovations to propose new theoretical perspectives on the development of supply chain strategy in this unique market context. The results suggest that legitimacy and value proposition definition and refinement are the initial primary drivers of supply chain strategy and the specific means by which the initial supply chain is formed and structured to achieve successful commercialization. These findings advance theory in both supply chain management and entrepreneurship as well as provide insight to firms seeking to commercialize potentially disruptive innovations (Sebastino, 2011). In today’s global market that is changing rapidly companies need to keep up with demand and market strategies to stay competitive. Businesses need to develop a process that allows them to operate at lower costs, and develop its own identity to distinguish it from other competitors. Supply Chain Management (SCM) has become an intricate part of the company operations allowing them to rethink how to reorganize their operation so they can focus on the core competencies of the company. SCM focus is to improve the way a company uses its resources such as raw materials and how it is delivered to its customers. Any product offered by a company, there are normally a number of business partners involved in the supply chain, including the manufacturers, wholesalers, distributors and retailers and the most important partner in this
George Reyes
Res 320
October 8, 2012
Armand Di Cianni
Experimentation Critique Abstract Research on supply chain strategy has emphasized the importance of ensuring the supply chain for a product is appropriately aligned with the characteristics of that product and the market for which it is intended. The current study synthesizes theory from supply chain management, entrepreneurship, and marketing, and examines the results from a case study of multiple supply chains that were formed to launch products based on disruptive innovations to propose new theoretical perspectives on the development of supply chain strategy in this unique market context. The results suggest that legitimacy and value proposition definition and refinement are the initial primary drivers of supply chain strategy and the specific means by which the initial supply chain is formed and structured to achieve successful commercialization. These findings advance theory in both supply chain management and entrepreneurship as well as provide insight to firms seeking to commercialize potentially disruptive innovations (Sebastino, 2011). In today’s global market that is changing rapidly companies need to keep up with demand and market strategies to stay competitive. Businesses need to develop a process that allows them to operate at lower costs, and develop its own identity to distinguish it from other competitors. Supply Chain Management (SCM) has become an intricate part of the company operations allowing them to rethink how to reorganize their operation so they can focus on the core competencies of the company. SCM focus is to improve the way a company uses its resources such as raw materials and how it is delivered to its customers. Any product offered by a company, there are normally a number of business partners involved in the supply chain, including the manufacturers, wholesalers, distributors and retailers and the most important partner in this