Preview

Online Shopping

Powerful Essays
Open Document
Open Document
7972 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Online Shopping
DEMONSTRATING THAT WITH BETTER INTERACTION FEATURES IN CLOTHING WEB SITES MAY IMPROVE SALES OVER THE INTERNET.

Submitted in partial fulfilment of the requirements of University Visvesvaraya College of Engineering for the degree of Master of Engineering with Honours in Software Engineering.

Contents

Abstract

The Internet has become an essential part of our daily life, and companies realise that the Internet can be a shopping channel to reach existing and potential consumers.

With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categories purchased online. Few, argues that this is not surprising at all because, clothing sales has always been a top category in the catalogue channel, so naturally the Internet channel should be no exceptions.

Although online apparel shopping continues to grow, there are problems why consumers hesitate to shop for clothing online.

In this project, the main aim is to demonstrate that with better interaction features in clothing web sites could improve sales over the net.

This dissertation includes a literature review giving background information of Online Apparel Shopping. Producing information of the modern E-shopper. Investigating and choosing a suitable lifecycle model and developing a web site prototype. Furthermore, evaluating the finished product whether aim has been achieved.

Acknowledgements

I would like first of all thank my first supervisor, Mrs. Champa, for the help he gave during the whole sem.

The help given was most appreciated and help to give a better understanding on which areas of the dissertation needed to be improved.

A lot of ideas were given in looking at different websites that really gave the drive on how the prototype looked like. It also, in many ways gave me an in depth knowledge of the Internet clothing business.

I would also like to thank those who

You May Also Find These Documents Helpful

  • Satisfactory Essays

    exercise 11

    • 600 Words
    • 3 Pages

    In the experimental group percentage of bottle feeding were 53.1, while in the control group it was 50.0 . There was not much difference in both groups. In the experimental group percentage of both breast and bottle feeding were 6.3while in the control group it was 5.6.not much significant difference in both groups…

    • 600 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The internet in the world of today holds a very important place. It offers everything from finding a good college to finding an elegant dress. It can offer good shopping sites, and the most wonderful part is that your order is delivered to your house. Women today prefer online shopping. Websites of different companies offer all the clothes online. When such websites are designed a lot of things are considered, to satisfy users. I will analyze the website of Guess, Express and Charlotte Russe in three ways, which are the websites designs and layout, variety of clothes and ease to zoom each item.…

    • 783 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Barneys Marketing Plan

    • 1615 Words
    • 7 Pages

    Customers are continuing to turn to the internet for clothing shopping because the online stores offers fashion trends and styling tips as well, and shoppers can quickly search the items by various categories, which makes shopping experience more efficient and not physically demanding. The leading online retailers of designer brands including Net-A-Porter.com and Bluefly.com have performed well showing revenue increase except for the fourth quarter 2008.…

    • 1615 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    E-Commerce is used to put a human face on the web commerce, facilitate transactions, attract new shoppers and do the offer and sale of products online. According to a target market analysis and other considerations Brands must decide which channels to employ to reach customers. In the case of Sonia Rykiel there is no channel opened to purchase the brand’s creation online. It is possible that the purpose of such action is to put an accent on the exclusiveness of the Brand. The “haute couture” can only be purchased on their fashion boutiques usually placed in the nicest areas of France, England, Australia, China, Hong Kong, Japan, Saudi Arabia, Taiwan, United States, etc.…

    • 811 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Topshop Swot

    • 1604 Words
    • 7 Pages

    Topshop have their own Internet website where garments sell out quickly making shopping accessible to every body also international customers. Here you can buy key garments for the season and see the latest trends. Also offering podcasts of new collections and behind the scene events, thus keeping up with the new technology and creating good PR and generating more sales.…

    • 1604 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    It seems that many of us are discovering a new and more convenient way of shopping, and this would be online. Online shopping has become a major way of making purchases today, and it seems to offer everything that your local department, grocery, or drug store does, only with more convenience. On the other hand, there are those “Die-Hard” shoppers who would rather pound the pavement and deal with the hustle and bustle of the crowds, either because of habit or tradition. The “Brick-and-Mortar” shoppers are the most common folk, who wouldn’t have it any other way, because to them there’s just something about personally choosing the items that they are purchasing. The online shopper seems to be less particular, when it comes to online shopping; you have to have a certain amount of faith in certain web sites when buying anything from items for the home to clothing. Online vs. Brick-and-Mortar shopping seem to be two ways of doing the same thing.…

    • 1130 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Data Flow Diagram

    • 1408 Words
    • 6 Pages

    In the early days of e-commerce, we studied how seasoned hiking customers bought hiking boots online. Two sites in our study, L.L. Bean and REI, both sold virtually identical boots at the same price with practically the same marketing copy. Yet the customers we studied were far more likely to buy the boots on the REI site than on the L.L. Bean site.…

    • 1408 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Amanda Jane Walters owns a small growing business known as Amanda Jane Horse Wear which sells limited number of horse riding apparel items. But Amanda’s product is not available to other specialist retail stores. Her business has steadily developed and earned a reasonable income because she can compete with other suppliers. Her sales are mainly during horse events and through previous customer’s recommendation. Besides that, her advertisement is limited to specific clubs and organisations. The main problem of Amanda Jane is absent of online service since customer’s desire towards it has increased. The issue that has been identified is ways e-commerce will boost the sales and direction that should be taken.…

    • 1805 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Asos Driving Forces

    • 1793 Words
    • 8 Pages

    Online shopping has become very common, with more than 60% of consumers have ordered items online in the past year (Mintel, 2013a). Furthermore, online sales of clothing will increase by 14.5% to reach £10.7 billion in 2014 and online and mobile sales are expected to grow by 7-12% annually between 2012 and 2017, reaching $361.9 billion in 2017 (Mintel, 2014a). All these robust growth figures show that consumers become more accustomed to shopping online. ASOS, one of the strongest performers among online fashion retailers has an industry high standard with £975.5m sale grows in the year to 31 August 2014, and final quarter total revenues grew 16% (IMRG,…

    • 1793 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Women in Buddhism

    • 2498 Words
    • 10 Pages

    In one scripture, the Visuddhi Magga, a monk asked, "Reverend Sir, have you seen a…

    • 2498 Words
    • 10 Pages
    Better Essays
  • Better Essays

    Nurun completed an interactive website for La Redoute who specialize in designer clothing. The issue with La Redoute is they were ranked eighth among French e-commerce sites in 2011. They wanted a site where consumers could interact and choose exactly what they wanted.…

    • 1223 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    The changing lifestyles of people suggest an increasing need for the convenience offered by online auctions and retailing. People are now too busy to have time to go out and shop. Knowing the power of the internet, they turn to their computers instead when they are looking for something they want or need.…

    • 5574 Words
    • 23 Pages
    Satisfactory Essays
  • Better Essays

    Online retail is a game changer for the retail industry. The ease of shopping from the comfort of your home, free home delivery and the power to compare more options has attracted more and more consumers towards online retail. Let us focus on the Apparel e-tailing in particular. Apparel market in India is estimated at US$ 35 Bn in 2011 and is expected to grow to US$ 50 Bn by 2016, @ CAGR of 7.5%. Further, the organized Apparel retail market is estimated at US$ 5.5 Bn in 2011 and is expected to grow to US$ 8 Bn by 2016, @CAGR of 8.5%…

    • 863 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Language Arts Importance

    • 1032 Words
    • 5 Pages

    Language arts classes play a crucial role in the literacy development of elementary-aged children. By learning to read and write a child is able to grow intellectually in not only language arts classes but all other classes as well. Communication is necessary to acquire knowledge on any subject and the more developed a child is in language arts the faster they will learn. There are multiple aspects of language arts that each play an important role in the growth of a students literacy. In this essay I will explain how the different facets of language arts, reading, writing, etc, affect the literacy development of elementary students.…

    • 1032 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Chapter 1

    • 1413 Words
    • 7 Pages

    An Online Ordering System is both creative and technical advantageous aspects in the world of internet, including the design, advertising, sales and development. It is now being used by many companies, including those companies which competing in the world of business. Internet Marketing makes a big contribution in terms of advertising and producing more sales. Providing services and promoting products are one of the main goals of internet marketing. As the technology keep changing and many companies are still adapting techniques to produce much revenue, Internet marketing technologies can broaden the scope of business both on local and global competencies.…

    • 1413 Words
    • 7 Pages
    Powerful Essays